We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Performance Creative Strategist (e-commerce specialist) at Papa in Shape. At Papa in Shape, we create bold, performance-driven content that inspires people to transform their fitness journey. As our Creative Strategist, you’ll be the brain behind the ads: turning data into creative concepts, coordinating production with editors and creators, and pushing out content that doesn’t just look good — it converts.. You’ll be working fully remote with a high-energy team (copywriter, video editors, UGC creators, founders) to produce content that fuels growth, maximizes ROAS, and makes Papa in Shape stand out in a crowded market.. What You’ll Do. Creative Strategy & Performance Alignment. . Turn campaign objectives and KPIs (ROAS, CPA, CPL) into smart creative roadmaps.. . Use customer psychology, Create processes and methods for copymining and competitor research, and competitor insights to shape messaging that hits.. . Work with paid media teams to find the right storytelling angles for Meta, TikTok, YouTube, and Google Ads.. . . Briefing & Production Oversight. . Own the creative briefing process (designers, editors, copywriters, UGC actors).. . Deliver sharp, structured briefs that speed up execution and kill misalignment.. . Oversee quality of assets, give clear feedback, and iterate fast.. . Test multiple formats: UGC, motion, static, multi-frame, interactive.. . . UGC & Creator Strategy. . Scout, brief, and manage UGC creators aligned with Papa in Shape’s goals.. . Build a pool of creators by vertical and scale collaborations.. . Ensure smooth integration of UGC into ads with the media team.. . Track UGC performance and double down on what converts.. . . Performance Reporting & Optimization. . Apply test-and-learn frameworks to messaging, visuals, and formats.. . Deliver post-campaign creative reports with actionable insights.. . Work closely with analytics & media to tie creative directly to business results.. . . Trend Scouting & Innovation. . Keep a constant eye on new ad trends, formats, and hooks.. . Build a swipe file and concept library to speed up ideation.. . Push bold ideas that differentiate Papa in Shape from the competition.. . . . Fluent French / English. . 3–5+ years in creative strategy (e-commerce or agency, performance-driven).. . Direct response mindset: you know how to make people click, convert, and stay.. . Fluent in platform nuances: Meta, Google Ads, Motion App, Hyros, Google Analytics, YouTube, Adobe creative, Canva …. . Collaborative: thrive in fast-paced, cross-functional growth teams.. . Balanced: mix creative instinct with data-backed decisions.. . Company Location: Indonesia.