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CRO Specialist for US DTC Company (Remote) at Paired. Paired . is a.  global staffing and recruiting agency.  that specializes in pairing remote work with top-tier talent!. We are . dedicated . to . connecting talented individuals.  with.  remarkable companies.  in need of their skills. Our goal is to create fulfilling job . opportunities for professionals around the world. .. Our client is on a mission to reclaim the backyard!. They create sports and games designed to be more addictive than Fortnite and more engaging than a TikTok feed. . Having built an 8-figure flagship brand with them, they are now expanding into soccer and pickleball. Their goal is to help 1 million families rediscover the joy of physical play by 2030. . We are looking for a CRO Specialist to own and optimize the entire post-click customer journey for a growing DTC brand.. This role will be responsible for improving conversion performance through structured testing, funnel optimization, and data-driven experimentation.. Because the brand operates in a low-LTV, non-subscription category, optimizing first-purchase conversion and upsell funnels is critical. This role will focus heavily on improving revenue per visitor and building high-performing landing page funnels.. This is a highly hands-on role for someone who thrives on testing, iteration, and measurable growth.. The Role. Conversion Rate Optimization. Own the CRO strategy across the entire post-click journey. Improve conversion rate sitewide and by traffic source. Optimize Revenue Per Visitor (RPV). Improve Average Order Value (AOV) while maintaining profitability. Optimize contribution margin through smart testing. Testing & Experimentation. Develop testing hypotheses based on data. Set up and manage A/B tests. Analyze results and implement improvements. Maintain consistent testing velocity. Report on test performance and learnings. Funnel Optimization. Own the entire post-click funnel. Optimize landing pages and conversion paths. Improve first-purchase offers and upsell funnels. Work with designers to build high-converting pages. Continuously refine funnel performance. Key Performance Metrics. Conversion Rate (CR%) . Revenue Per Visitor (RPV) . Average Order Value (AOV) . Contribution Margin . Testing Velocity. Strong experience (4+ years) in CRO for DTC or eCommerce brands (USA brands are a plus!). Experience running structured A/B tests. Strong analytical mindset. Experience optimizing landing pages and funnels. Data-driven decision-making approach. Experience optimizing post-click funnels. Intermediate-high level of English. Ideal Candidate. Highly data-driven and experimental. Comfortable owning the entire funnel. Strong hypothesis-driven thinker. Creative enough to build high-converting funnels. Experienced optimizing first-purchase offers and upsells. Company Location: Brazil.