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Performance Marketing Creative Analyst at GoMining. We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.. Responsibilities:. Creative Strategy & Development. - Own creative direction for performance campaigns across channels, markets, and user journeys.. - Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.).. - Collaborate with designers, copywriters, and video editors to deliver high-performing assets.. Performance Marketing Integration. - Translate performance data into creative hypotheses and rapid iteration cycles.. - Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.. - Run structured A/B and multivariate tests across platforms.. - Cross-Functional Collaboration. - Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity.. - Align creative direction with major product launches (Academy content, Miner Wars updates).. - Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia).. Innovation & Trends. - Stay on top of Web3, fintech, and gaming ad trends.. - Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement.. - Drive GoMining’s reputation as a creative leader in Web3 performance marketing.. . 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred).. . Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits).. . Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions.. . Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc.. . Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing.. . Strong leadership and project management skills; able to manage designers, freelancers, and agencies.. . . Company Location: Cyprus.