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PLG Frontend Engineer (Senior-Level, Remote) at Lucidya. About Lucidya. Lucidya helps brands unlock the power of customer intelligence across the Middle East and beyond. As we expand our product suite, we’re introducing a . Product-Led Growth (PLG) layer. across our platform to make Lucidya fully self-serve. This means enabling users to . onboard faster, discover value quickly, and adopt features with minimal friction.. The PLG squad . is at the heart of this mission, building onboarding journeys, trial-to-paid conversions, in-app growth loops, and delightful user experiences that accelerate adoption and long-term success.. Joining this team means you’ll not only work on high-impact, customer-facing projects, but also see your contributions directly fuel Lucidya’s growth, innovation, and global expansion. About the Role. We’re seeking a . Senior. . Frontend Engineer. to drives the . face of Lucidya Light -. crafting intuitive, frictionless experiences that transform first-time users into loyal advocates.. As a . Senior Frontend Engineer. , you will:. . Own the . frontend strategy, architecture, and execution. for PLG initiatives. . . Build and lead a high-performing frontend team. . . Deliver world-class onboarding, activation, and conversion flows that directly shape Lucidya’s adoption and growth. . . You’ll collaborate closely with Product, Design, Growth, and Backend teams, ensuring the product is . scalable, intuitive, and optimized for rapid experimentation. .. Key Responsibilities. Key Responsibilities. Frontend Leadership & Vision. . Define and drive the frontend technical vision and roadmap for Lucidya Light. . . Champion PLG best practices: self-serve onboarding, guided tours, frictionless sign-ups. . . Architect scalable, modular, and maintainable systems with ReactJS, Redux, MUI, and modern web technologies. . . Execution & Delivery. . Lead development of customer-facing experiences: onboarding flows, dashboards, freemium-to-paid upgrade journeys, and growth experiments. . . Ensure pixel-perfect design, high performance, and cross-browser/device compatibility. . . Own the end-to-end quality of deliverables with modern testing frameworks (Jest, RTL, Cypress). . . Team Building & Mentorship. . Recruit, mentor, and grow a world-class frontend team. . . Establish engineering standards, CI/CD pipelines, and review processes. . . Foster a culture of experimentation, innovation, and continuous learning. . . Cross-Functional Collaboration. . Partner with Product & Growth teams to build PLG funnels (signup → activation → conversion → expansion). . . Collaborate with Backend teams to ensure efficient, secure integrations. . . Work with Data teams to track adoption, usage patterns, and conversion metrics. . . Innovation & Growth. . Stay ahead of trends in SaaS UX, PLG, and frontend engineering. . . Introduce tools and frameworks to improve developer velocity and customer experience. . . Contribute to Lucidya’s . IPO-readiness and global scalability initiatives. .. . What We’re Looking For. . Education & Experience. . . Bachelor’s/Master’s in Computer Science, Engineering, or equivalent. . . 8+ years in frontend development, with 2+ years in technical leadership. . . Proven track record of shipping B2B SaaS products, ideally in PLG contexts. . . . Technical Expertise. . . Advanced JavaScript (ES6+), TypeScript, ReactJS, Redux, React Query, MUI. . . Strong grasp of frontend architecture, state management, component-driven design. . . Experience with A/B testing, feature flags, analytics instrumentation. . . Familiarity with real-time apps (WebSockets, Kafka/RabbitMQ) and secure APIs. . . Skilled in CI/CD pipelines, Git workflows, and Agile/Scrum. . . . Leadership & Mindset. . . Ability to scale and mentor teams in a fast-paced environment. . . Customer-first mindset with a passion for building delightful, high-performing user experiences. . . Strong collaboration skills with Product, Design, and Growth peers. . . Strategic thinker with a bias for action and experimentation.. . . Company Location: Saudi Arabia.