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Performance Media Buyer (AppLovin + Paid Social) at Activate Talent. We are seeking a highly analytical and performance-driven . Media Buyer. to manage and scale paid acquisition across AppLovin and other paid social platforms.. This role is focused entirely on . performance marketing execution. —launching, optimizing, and scaling campaigns that drive profitable customer acquisition for DTC e-commerce brands.. You will work closely with creative, growth, and leadership teams to test, iterate, and scale winning campaigns. This is not a brand-awareness role. This is . data-first, profit-focused media buying. .. Key Responsibilities. AppLovin Campaign Management. Launch, manage, and scale AppLovin campaigns . Monitor performance daily (CPA, ROAS, CTR, CVR) . Optimize budgets and bids to improve profitability . Identify creative fatigue and scaling opportunities . Test new audiences and campaign structures . Paid Social Campaign Execution. Manage campaigns across platforms including:. Meta (Facebook & Instagram) . TikTok Ads . AppLovin . Responsibilities include:. Building campaign structures aligned with performance goals . Testing multiple creative variations for scale . Adjusting targeting, placements, and bidding strategies . Creative & Testing Strategy. Collaborate closely with video editors and creative teams . Provide structured feedback on ad performance . Develop systematic testing frameworks for hooks, angles, and offers . Identify winning creatives and scale aggressively . Pause or eliminate underperforming ads quickly and efficiently . Data Analysis & Reporting. Track and optimize for key KPIs, including:. CPA . ROAS . CTR . Conversion Rate . AOV . Additional responsibilities:. Build weekly performance reports . Identify trends and actionable insights . Recommend scaling decisions based on data . Budget & Scaling Management. Manage daily and monthly ad budgets . Ensure campaigns remain profitable at scale . Identify scaling thresholds . Forecast spend versus return projections . What Success Looks Like. Consistent profitable ROAS . Efficient customer acquisition costs . Clear and structured creative testing roadmap . Aggressive scaling of winning campaigns . Data-backed reporting and decision-making . Key Traits. Analytical thinker . Fast decision-maker . Performance-obsessed . Comfortable killing losing ads quickly . Strong communicator . Proactive and ownership-driven . 2+ years of experience in performance media buying . Hands-on experience with AppLovin (required) . Experience managing Meta and/or TikTok Ads . Proven track record of scaling paid campaigns profitably . Strong understanding of DTC e-commerce funnels . Comfortable working inside ad dashboards daily . Experience working with U.S.-based DTC brands . Experience managing $50k+ monthly ad spend . Familiarity with creative testing frameworks . Experience collaborating closely with video editors and creative teams . Company Location: South Africa.