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CRM & Ecommerce Designer (Braze + Shopify) - Contractor at Paired. About Paired. At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day. . And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health. . We’re growing Paired beyond the app, including a . new ecommerce store. with high-quality, therapist-backed physical products and CRM will be key to introducing users to our full range of offerings.  . About the role. As a CRM & Ecommerce Designer, you’ll join Paired on a part-time contract basis (2-3 days/week), partnering closely with our CRM and Ecommerce teams to deliver high-impact creative and on-site experiences while we scale the team.. You’ll be responsible for concepting and producing campaign-ready visual assets (e.g., Black Friday, Valentine’s Day, new product launches) and bringing them to life in-channel - building and optimising custom HTML Braze email and in-app message layouts as well as Shopify landing pages. You’ll collaborate with CRM, Ecommerce and Design teams to launch new campaigns and experiments, and ensure everything is on-brand, performant, and shipped to a high standard.. What the role encompasses. Own CRM creative end-to-end (Braze): design and build high-performing email, in-app message (IAM), push notifications visuals and layouts in Braze, from concept through to final QA and send readiness, in close collaboration with the CRM Manager.. Campaign visual design: create polished, campaign-ready visual assets for key moments (e.g. Black Friday, Valentine’s Day, new product launches), adapting concepts across CRM and onsite placements. Translate our voice and relationship-focused brand into engaging, thoughtful creative that feels personal -not salesy.. Ecommerce landing pages (Shopify): design and build new landing pages and page sections, and optimise existing pages to improve clarity, conversion, and overall experience - working closely with the Head of Ecommerce.. UX-aware page building: apply user experience best practice when creating new store pages (e.g. clear hierarchy, scannability, accessibility basics, mobile-first layouts, and intuitive navigation) to ensure pages are both delightful and easy to use.. Design that ships: translate designs into production-ready layouts (email + web) with strong attention to responsiveness and cross-device/cross-client compatibility.. Optimisation mindset: continuously improve templates, modules, and page components—using performance insights and stakeholder feedback to iterate and refine over time.. Creative systems & templates: contribute to a reusable library of CRM modules and Shopify page blocks, ensuring consistency with our current design system and ways of working, in collaboration with the Head of Design.. Quality & brand stewardship: ensure every deliverable is on-brand, high quality, and consistent with Paired’s existing design language - working with the Head of Design to maintain coherence across channels and touchpoints.. Bring fresh ideas, best practices, and a POV: we don’t just want a doer, we want a thought partner.. Previous experience designing and producing emails for B2C and/or ecommerce brands.. Braze proficiency. (or strong hands-on experience with a similar CRM tool such as Klaviyo or Iterable, with a willingness to fully commit to Braze).. Strong visual design craft. with proficiency in . Figma. and/or . Adobe Creative Suite. , producing compelling, on-brand visuals and layouts.. Hands-on build skills:. extensive working knowledge of HTML, CSS, JavaScript, and Liquid, with the ability to translate designs into production-ready assets.. Shopify experience:. previous experience working with . Shopify themes. , including designing and building new pages/sections and optimising existing ones.. Portfolio: demonstrates clean, eye-catching and conversion-driven work across CRM and/or ecommerce, showing strong hierarchy, clarity, and attention to detail.. Data-aware lifecycle mindset:. comfortable working with segmentation, triggers, and experimentation to improve performance over time.. Marketing delivery best practice:. understanding of deliverability basics (reducing spam/bounce risk), compliance considerations, and email accessibility standards.. Excellent organisation:. able to juggle multiple campaigns, requests, and channels with strong prioritisation and reliable follow-through.. Bonus. : experience with Lottie and/or CSS/JavaScript animation for lightweight, high-quality motion in CRM and web experiences.. Company Location: United Kingdom.