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Head of Marketing for D2C Supplement (US-Based/Remote) at Paired. Paired . is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!. We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.. We're seeking a strategic . Head of Marketing. to drive our client's DTC growth strategy and scale the brand beyond Amazon. You'll lead our multi-channel acquisition efforts and own the performance marketing function that fuels our business growth. This is a hands-on leadership role where you'll balance strategic thinking with tactical execution, working directly with our Social Media & Influencer Marketing Manager with the Social/Content team to build a cohesive growth engine.. Key Responsibilities:. . Lead and execute . Meta, TikTok, and Google advertising strategy. to drive profitable customer acquisition. . Manage media buying directly or oversee agency partnerships for optimal campaign performance. . Collaborate closely with Social/Content team to ensure messaging alignment across all touchpoints. . Drive email and SMS marketing campaigns to maximize customer lifetime value. . Optimize landing pages and conversion funnels to improve acquisition efficiency. . Allocate marketing budget strategically across channels and track ROI/performance metrics. . Develop and implement comprehensive DTC growth strategies on . Shopify. . . Analyze customer data and market trends to identify new growth opportunities. . Scale acquisition channels while maintaining strong unit economics. . . 3-5 years of proven DTC marketing experience with demonstrated growth results. . Strong background in performance marketing across Meta, TikTok, and Google platforms. . Hands-on experience with Shopify DTC brands and eCommerce growth strategies. . Expertise in email/SMS marketing, conversion optimization, and funnel management. . Data-driven approach with strong analytical skills and performance tracking experience. . Experience managing marketing budgets and optimizing spend allocation. . Ability to work collaboratively with content and creative teams. . Track record of scaling brands profitably in competitive markets. . What Success Looks Like. . Consistent month-over-month DTC revenue growth outside of Amazon. . Improved customer acquisition costs while maintaining or increasing LTV. . Seamless integration between paid media, content, and retention marketing. . Clear visibility into channel performance and data-driven optimization decisions. . Strong collaboration with internal teams and external agency partners. . Company Location: Indonesia.