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Director of Creative Strategy - Remote US based (CPG - E-commerce) at Paired. We are seeking a Director of Creative Strategy to own and elevate our brand across every consumer touchpoint.. This is not a production design role. This is a senior creative leadership position responsible for defining, refining, and enforcing a cohesive brand system across packaging, web, paid media, lifecycle, and product.. The ideal candidate has exceptional taste, deep branding instincts, and experience building and evolving high-growth CPG brands in performance-driven environments.. You should have led rebrands, created scalable brand systems, and understand how creative directly impacts perception, conversion, and long-term brand equity.. Responsibilities. Holistic Brand Ownership. Own and evolve the brand’s visual identity and creative direction. Establish and enforce brand standards across all channels. Build strong product guardrails and ensure cohesive execution. Maintain visual consistency across web, packaging, paid, email, and organic. Rebranding & Brand Evolution. Lead full rebrands or major brand refresh initiatives. Translate brand positioning into cohesive visual systems. Elevate packaging design, visual hierarchy, and shelf presence. Continuously refine brand perception as the company scales. Creative Execution & Systems. Expert-level proficiency in Figma and modern design systems. Deep experience across website design, packaging, product imagery, and paid creative. Build scalable creative systems, templates, and workflows. Balance strong aesthetics with clarity, usability, and conversion. Performance-Aware Creative. Design within performance-driven DTC environments (Meta, paid social, landing pages). Understand how creative influences CTR, CVR, CPA, and overall efficiency. Iterate based on data while protecting brand integrity. Leadership. Lead and develop internal designers and external partners. Maintain high creative standards across the organization. Provide clear direction and elevate overall creative output. 8+ years in brand design or creative leadership, primarily within CPG. Experience operating inside performance-driven DTC businesses. Proven history of leading rebrands or significant brand evolutions. Strong portfolio demonstrating packaging, web, and paid creative excellence. Currently operating within a high-growth brand environment. This is a senior leadership role for someone who understands that creative is both a brand asset and a growth lever — and knows how to build systems that strengthen both.. Ideal Candidate. Performance-obsessed but brand-aware. Comfortable operating in fast-scaling, high-budget environments. Strategic thinker with executional depth. Has led creative initiatives that significantly scaled revenue. Company Location: United States.