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Marketing Tracking & Attribution Specialist at Modern AI. We are seeking a . Marketing Technology Architect. to lead the strategic development and maintenance of our tracking and attribution infrastructure. This role is designed for a technical expert who views data as a competitive advantage.. Following a domain-level restriction on standard client-side tracking, we successfully engineered a resilient server-side failover using . n8n. and . Meta’s Conversions API (CAPI). . The successful candidate will assume full ownership of this environment, ensuring 100% data integrity, high signal quality, and sophisticated client reporting.. Key Responsibilities. Signal Integrity & Resilience:. Maintain and optimize our custom server-to-server (S2S) tracking pipelines. You will be the primary stakeholder for Meta Event Match Quality (EMQ) and multi-platform attribution.. Infrastructure Strategy:. Evaluate our current . n8n-based architecture. against . Server-Side Google Tag Manager (sGTM). to determine the most scalable, cost-effective long-term solution.. Advanced Implementation:. Architect custom webhooks and JSON payloads to capture and transmit high-fidelity conversion data while ensuring rigorous deduplication through event_id management.. Cross-Platform Integration:. Manage the flow of data across the MarTech stack, including GTM, GA4, Meta Business Suite, and CRM systems.. Business Intelligence & Reporting:. Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.. Technical Expertise:. Proven experience with API-based marketing integrations and server-side tracking environments.. Platform Mastery:. Expert-level proficiency in . Google Tag Manager, Tik Tok, Klaviyo. and . Meta Events Manager. .. Automation Logic:. Hands-on experience with workflow automation tools (n8n, Make, or Zapier) to handle complex data routing.. Analytical Rigor:. Deep understanding of the modern privacy landscape (iOS14+, cookie deprecation) and its impact on digital attribution.. Business Intelligence & Reporting:. Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.. Company Location: Brazil.