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Senior SEM Analyst (Remote - California) at Jobgether. This position is posted by Jobgether on behalf of Earth Class Mail. We are currently looking for a . Senior SEM Analyst. in . California (USA). .. In this high-impact role, you’ll take full ownership of paid search strategies across major platforms like Google and Bing, helping drive customer acquisition and revenue growth. As a key player in a collaborative and data-driven marketing team, you’ll blend analytical rigor with creative experimentation to optimize campaigns, test new ideas, and refine audience targeting. You’ll work cross-functionally with product, data science, and creative teams to ensure alignment and maximize ROI. This is a remote-first opportunity with a focus in the LA Metro area.. . Accountabilities:. . Lead the execution, optimization, and scaling of paid search campaigns across Google Ads, Bing Ads, and other search engines.. . Analyze performance data to derive actionable insights that improve ROI and inform broader marketing strategies.. . Manage campaign budgets and forecasts with precision to meet traffic, acquisition, and revenue goals.. . Conduct in-depth keyword, audience, and competitive research to enhance campaign targeting.. . Drive a continuous cycle of A/B testing across ad copy, bidding strategies, and landing pages to fuel performance improvements.. . Collaborate with cross-functional teams (product, marketing, creative, data science) to ensure SEM efforts align with overall business objectives.. . Stay informed on algorithm changes and industry best practices to keep campaigns innovative and competitive.. . . Bachelor’s degree, ideally in marketing, analytics, statistics, or a related field.. . 3–5 years of hands-on experience managing paid search campaigns with recent experience in both Google and Bing Ads.. . Demonstrated expertise in campaign execution, optimization, and performance analysis.. . Solid understanding of experimentation design, CRO, and A/B testing methodologies.. . Proficiency in Excel and structured data analysis.. . Strong communication skills with the ability to present findings and insights to stakeholders.. . Experience with SMB or consumer brands, particularly in services or legal, is a plus.. . Google and Bing certifications are preferred.. . . Company Location: United States.