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Roblox Thumbnail Artist at Sawhorse Productions. Sawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi and Alo to deliver industry-leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.. Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]. Roblox: . Walmart Discovered - 2024 ADDY Winner. Roblox: . Fenty - 2024 Webby winner. Roblox: . Alo Sanctuary. Roblox: . Beetlejuice Escape the Afterlife. Roblox: . Lamborghini Lanzador Lab - 2024 Telly Winner. Roblox: . Elton John’s 'Beyond The Yellow Brick Road'. Roblox: . Olivia Rodrigo . Roblox: . Fashion Klossette. Gen AI applet: . Coca - Cola Cappy. And numerous digital fashion releases on UGC Gaming platforms - . Sawhorse Productions. Sawhorse Productions is seeking a talented Roblox Thumbnail Artist to craft eye-catching visuals that define the look and feel of our Roblox experiences. In this role, you’ll collaborate with our Art, Creative, and Marketing teams to develop high-impact thumbnails, icons, and promotional assets that capture attention, drive engagement, and elevate the worlds we build. Blending 2D and 3D artistry with strong composition and a marketing mindset, you’ll help shape the visual identity of our games.. Thumbnail and Icon Creation:. Design high-impact thumbnails, icons, and key art that increase CTR and drive player acquisition across all Roblox experiences.. 2D and 3D Asset Creation: . Use a mix of Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders for polished final thumbnails.. Creative Direction and Collaboration:. Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure all visuals match the tone, style, and goals of each project.. Acquisition Strategy and Optimization:. Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance.. A/B Testing and Analytics:. Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights.. Trend and Platform Awareness: . Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails to ensure our visuals remain best in class.. Expert Creative Insight:. Bring expert-level knowledge in thumbnail performance, creative trends, and platform behavior. Serve as the go-to resource across all projects for insights, best practices, and high-performing asset strategies. Partner with creative and marketing teams to guide decisions that maximize engagement and acquisition.. World and Brand Cohesion: . Ensure thumbnails and icons align with each game’s brand identity, worldbuilding, visual language, and narrative tone.. Qualifications. A strong candidate for this position should have the following qualities:. Experience: . 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing.. Portfolio:. Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery. Roblox examples are a strong plus.. Software Skills: . Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing, polishing, and final output.. Roblox Knowledge:. Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends. Understanding of how thumbnails impact click-through and player engagement.. Artistic Fundamentals:. Strong grasp of composition, lighting, posing, visual hierarchy, and color theory.. Collaboration: . Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles.. Time Management:. Comfortable working in a fast-paced, multi-project environment with tight deadlines.. Nice To Have's. Motion Skills:. Experience with simple motion graphics or animated thumbnails.. Marketing Awareness:. Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.. Broader Design Skills: . Experience designing key art, social assets, or promotional graphics beyond thumbnails.. Company Location: United States.