SEM Strategist | Remote | LATAM Only at Remote Talent LATAM

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SEM Strategist | Remote | LATAM Only at Remote Talent LATAM. About Us:. At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.. About Our Client:. Our client is a digital marketing agency seeking a PPC Specialist with demonstrated expertise in online advertising. The agency fosters a collaborative and supportive work environment, where open communication and the exchange of ideas are strongly encouraged.. Role Overview:. We're looking for a sharp, data-driven SEM Strategist to lead integrated search marketing strategies across paid (PPC) and organic (SEO) channels. This role requires both high-level strategic thinking and hands-on execution. You’ll plan and manage campaigns that drive traffic, generate leads, and support business growth—while continuously optimizing performance across Google Ads, Bing Ads, and major search engines.. Responsibilities:. - Develop and execute comprehensive search strategies combining SEO and PPC for maximum ROI.. - Own the full lifecycle of paid search campaigns: strategy, build, optimization, and reporting.. - Lead keyword research that informs both ad campaigns and SEO content strategy.. - Perform technical SEO audits and oversee implementation with internal or external dev teams.. - Collaborate with content teams to ensure SEO best practices in blog posts, landing pages, and site structure.. -Monitor and report on KPIs for both paid and organic channels.. - Run A/B ad tests and CRO experiments to improve conversion rates.. - Stay current on search engine algorithms, platform updates, and industry trends.. - Present performance insights and recommendations to internal stakeholders.. - 3+ years of experience managing both SEO and PPC campaigns, with at least 1 year of experience working in the US market.. - Deep understanding of Google Ads, Google Analytics (GA4), Search Console, and SEMrush/Ahrefs/Moz.. - Proven experience driving traffic and conversions through integrated SEM strategies.. - Strong analytical skills; comfort working with data to identify patterns and performance opportunities.. - Ability to communicate strategy and results clearly to both technical and non-technical audiences.. - Self-starter with a collaborative mindset—able to lead initiatives and coordinate with content, design, and dev teams.. - Advanced english level (C1/C2). Nice-to-Haves:. - Experience with paid social (Meta, LinkedIn).. - Familiarity with tools like Data Studio, Looker, or Power BI for reporting.. - Knowledge of HTML/CSS or CMS platforms like WordPress.. Company Location: Nicaragua.