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Senior Creative Strategist at Soar With Us. Role: Senior Creative Strategist. Function: Creative Strategy | Performance Creative | Data-Driven Optimisation. Responsibility: Leading the creative strategy function to deliver measurable performance improvements and scalable creative systems. Reports to: Head of Operations. Location: Remote-first with access to our London co-workspace. Compensation: £50,000 to £60,000 + performance bonus + comprehensive benefits. Overview:. Launch With Us stands at the forefront of eCommerce growth, partnering with ambitious DTC brands to achieve profitable scale through data-driven creative strategy, precision media buying, and rigorous performance optimisation.. We've orchestrated over £10M+ in profitable ad spend across Meta, TikTok, and Google for category-defining brands including Khanum's, Lucy & Lola, DJK, Bubble Panda, and Watermans. Our competitive advantage lies in our systematic approach to creative development. We don't rely on intuition or hope. We engineer winning creative through structured experimentation, profound customer insight, and relentless optimisation.. Our methodology has consistently delivered industry-leading performance metrics, making us the growth partner of choice for brands serious about scaling.. This isn't another creative role. This is your chance to architect the creative strategy function that will set the industry standard for performance-driven DTC growth.. We're seeking an exceptional creative strategist who doesn't just understand what drives conversion, but who can systematically engineer scalable creative frameworks that deliver consistent, measurable impact across million-pound media investments.. If you've been waiting for the opportunity to build something transformational, to take genuine ownership of outcomes, and to work alongside the brightest minds in performance marketing, this is that moment.. As Senior Creative Strategist, you'll own the strategic creative function that drives client growth. This is a leadership position where your decisions directly influence millions in ad spend and determine the trajectory of our clients' businesses.. . Lead Monthly Creative Strategy: Own the development and delivery of monthly creative roadmaps for our premium client portfolio, ensuring all activity is aligned to performance KPIs and wider business objectives.. . Drive Creative Performance: Continually optimise creative within Meta and TikTok ad campaigns, using data-led insights to improve key metrics such as hook rate, CTR, and ROAS.. . Design and Implement Testing Frameworks: Build and manage structured creative testing systems that identify winning concepts, scale proven formats, and reduce wasted spend.. . Oversee Creative Briefing and Production: Write high-quality briefs for UGC creators, performance editors, and designers, then direct production across Meta, TikTok, and YouTube to ensure assets meet both creative and performance standards.. . Own the Data-to-Creative Feedback Loop: Use tools such as Atria, Motion, Meta, and Triple Whale to extract insights, translate them into clear recommendations, and feed them back into creative development.. . Innovate with Hooks, Messaging, and Formats: Develop fresh approaches to creative angles, messaging, and ad formats based on performance trends, market shifts, and audience psychology.. . Build Scalable Creative Systems: Codify best practices, streamline workflows, and implement processes that enable faster, more efficient creative output without sacrificing quality.. Requirements:. . At least 3 years of experience in creative strategy or performance creative fore-commerce brands, ideally within a high-growth agency environment.. . Mastery of creative testing methodologies and a deep understanding of performance metrics and consumer psychology.. . Expert knowledge of Meta and TikTok advertising platforms, along with experience creating conversion optimised content.. . A proven track record of writing compelling creative briefs, ad copy, and scripts across multiple formats.. . Extensive experience managing UGC creator relationships and overseeing creative production workflows.. . Strong analytical skills. You do not just report numbers, you uncover the strategic story behind the data.. . Excellent communication and presentation skills, with the ability to clearly explain creative ideas and strategies to clients and internal teams.. . A track record of presenting creative strategy to C-level executives or senior stakeholders.. . Proficiency with AI-powered creative tools and emerging video production technologies.. . . Success in 6 months:. . Demonstrate measurable improvement in creative performance across our portfolio of clients, directly correlated to strategies, testing frameworks, and ways of working you have implemented.. . Deliver at least one breakthrough creative concept that has scaled profitably across multiple campaigns and brands.. . The Head of Operations is overheard saying to the CEO, “The new Senior Creative Strategist is killing it, I can’t believe how lucky we were to have found them…”. . Success in 12 months:. . Have an immaculate track record in establishing robust, scalable, and highly effective creative strategies that consistently deliver exemplary results for clients.. . Churn rates within the accounts you influence are the lowest they have ever been, with creative-led performance playing a key role.. . Have consistently raised the creative bar within the team by focusing on mentorship, skills development, and embedding performance-first creative thinking.. . Begin to operate beyond your immediate role, thinking more big picture about how creative integrates with Paid Social, Paid Search, CRM, and other services to maximise growth.. . Success in 24 months:. . Establish the most effective creative strategy function in the UK DTC agency space, recognised by clients and peers as industry-leading in driving profitable growth.. . Progress towards a Head of Creative Strategy or equivalent senior leadership position, taking ownership of the agency’s entire creative output.. . Make a name for yourself in the e-commerce industry as a go-to expert for performance-driven creative strategy, speaking at events or being sought out for insights.. . Implement multiple new creative processes, technologies, or testing methodologies that have permanently changed the way the agency delivers creative.. . Develop and promote new creative leaders within the agency, ensuring the creative function continues to scale without bottlenecks.. . Contribute significantly to the overall growth and reputation of Launch With Us, ensuring creative is seen as one of the agency’s biggest competitive advantages.. . Company Location: United Kingdom.