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38465399833- Senior Paid Media Buyer (Meta, TikTok & Beyond) at Activate Talent. Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond). Location: Remote (US Time Zone). About the Role. We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.. This is not just a buying seat — this is full-funnel performance ownership.. What You’ll Be Doing. Paid Social Strategy & Execution. . Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts) . . Build scalable campaign structures and testing plans to drive profitable growth. . Launch, manage, and optimize $2M+/month in ad spend with full autonomy. . Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets. . Data, Attribution & Analysis. . Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights. . Analyze incrementality reports through in-platform or external tools. . Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively. . Create custom reports and dashboards to communicate wins, losses, and opportunities. . Creative & Funnel Collaboration. . Brief creative team on angles, hooks, and formats based on performance data and competitor analysis. . Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested. . Influence ad design and funnel construction with a focus on improving CVR and AOV. . Planning, Incrementality Testing, & Media Mix Modeling. . Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity. . Use tools like Haus or geo lift testing . . Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok. . Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition). . Leadership, Communication & Innovation. . Communicate strategies, insights, and media recommendations to internal stakeholders and leadership. . Build structured, scalable processes to manage high daily budgets with precision and accountability. . Stay ahead of platform changes, ad policy shifts, and industry benchmarks. . How You’ll Spend Your Time. 25% Analysis: Review campaign performance, spot trends, uncover insights. 25% Strategy: Plan experiments, identify scale ops, refine account structure. 25% Execution: Launch/optimize campaigns, troubleshoot, manage budgets. 25% Creative: Brief creative, synthesize feedback, iterate rapidly. Why This Role is Different. . Ownership over large budgets and outcomes — you're not just pushing buttons. . Collaborative, no-silos environment — media, creative, and CRO work together. . Strong data infrastructure and attribution tools — you’ll actually see what’s working. . Ambitious, high-performing team culture where the best ideas win. . Who You Are. . 5+ years in media buying with at least 2+ years managing $50K+/day on Meta for a DTC brand. . Proven ownership of $2M+/month in spend, across Meta, TikTok, and other paid social channels. . Familiarity with other channels like Snapchat, Pinterest, YouTube Shorts, or Taboola. . Deep understanding of direct response creative and full-funnel performance marketing with a POV on creative trends, ad fatigue, and audience behavior on social platforms. . Experience with multi-touch attribution platforms like Northbeam or Triple Whale. . Experience with incrementality platforms like Haus. . Analytical and pattern-driven thinker — fluent in dashboards, spreadsheets, and pivot tables. . Natural collaborator who communicates clearly with creative, CRO, and analytics teams. . Equal parts strategist and executor — you can zoom out and dive in with ease. . Comfortable in fast-paced, remote-first environments with high expectations and high autonomy. . Company Location: Brazil.