Customer Relationship Manager - SGM at Weekday AI

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Customer Relationship Manager - SGM at Weekday AI. This role is for one of Weekday’s clients. Min Experience: 10 years. JobType: full-time. Job Overview:. We are seeking an experienced and strategic-minded . Senior General Manager – CRM. to lead and evolve our customer relationship management initiatives. The ideal candidate will have over 10 years of progressive experience in customer relations and CRM systems, with a proven track record of developing and implementing CRM strategies that enhance customer experience, drive engagement, and improve business outcomes.. This leadership role demands a deep understanding of customer lifecycle management, CRM technologies, data-driven decision-making, and cross-functional collaboration. You will be responsible for managing customer touchpoints, increasing customer satisfaction and retention, and ensuring CRM systems and processes are optimized to support business goals.. Key Responsibilities:. . . CRM Strategy Development:. Develop and execute a comprehensive CRM strategy that aligns with overall business objectives. Define goals, key performance indicators (KPIs), and success metrics to measure the impact of CRM initiatives. . . . Customer Lifecycle Management:. Oversee the entire customer journey, from acquisition to retention. Implement strategies to enhance customer experience, engagement, and loyalty at every stage of the lifecycle. . . . Data-Driven Insights:. Leverage CRM data and customer analytics to gain insights into customer behavior and preferences. Translate insights into actionable strategies to improve customer satisfaction and business performance. . . . Technology and Systems Management:. Manage and optimize CRM tools (e.g., Salesforce, Microsoft Dynamics, HubSpot) to ensure effective customer data tracking, campaign management, and lead nurturing. Work with IT to ensure system stability and data security. . . . Customer Segmentation & Targeting:. Design and implement advanced customer segmentation frameworks to drive personalized communication and engagement strategies across marketing, sales, and support functions. . . . Team Leadership and Development:. Lead and mentor a team of CRM specialists, ensuring alignment with organizational goals. Foster a customer-centric culture and continuous improvement mindset across the team. . . . Cross-Functional Collaboration:. Work closely with sales, marketing, operations, and product teams to integrate CRM efforts across departments. Ensure consistent messaging and customer treatment across all channels. . . . Customer Retention & Loyalty:. Design loyalty programs and retention campaigns aimed at increasing customer lifetime value (CLV). Monitor churn metrics and implement interventions where necessary. . . . Compliance & Data Governance:. Ensure all customer data handling practices comply with regulatory requirements (e.g., GDPR, CCPA). Establish governance practices for responsible data usage. . . Key Skills & Requirements:. . Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field. . . Minimum of 10 years’ experience in CRM and customer relationship roles, preferably in customer-facing industries. . . Hands-on experience with leading CRM platforms (Salesforce, HubSpot, Zoho, etc.). . . Strong understanding of customer segmentation, retention metrics, and customer journey mapping. . . Excellent analytical, problem-solving, and project management skills. . . Proven leadership and team management capabilities. . . Strong communication and interpersonal skills with a customer-first approach. . . Experience with customer analytics and data visualization tools is a plus.. . Company Location: India.