Social Media & Creative Manager at Zipdev

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Social Media & Creative Manager at Zipdev. We’re looking for a . Social Media & Creative Manager. who can own the full lifecycle of our client´s organic social presence from high-level strategy to hands-on creation. This role blends . creative direction, content production, and community engagement. to fuel the growth across TikTok, Instagram, YouTube Shorts, and emerging platforms.. You’ll play a key role in shaping the digital voice and aesthetic, working closely with our leadership team to build an organic content pipeline that drives awareness, engagement, and conversion.. This is a highly creative, execution-driven position ideal for someone with a beauty or cosmetics background, strong editing skills (especially with CapCut), and a passion for storytelling through short-form video.. Strategy & Planning. Develop and execute a data-driven social media strategy aligned with brand and business goals. . Define and maintain clear content pillars (education, transformation, lifestyle, results, and brand story). . Build and manage a monthly content calendar across all social channels. . Identify emerging trends, sounds, and cultural moments to keep content fresh and relevant. . Content Creation & Editing. Concept, shoot, and edit high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts. . Leverage and integrate . UGC (user-generated content). and influencer collaborations into the content pipeline. . Write engaging, platform-optimized captions that reflect the brand’s tone and personality. . Capture and edit . B-roll. or lifestyle footage when needed; comfort being on camera is a plus. . Community & Growth. Engage authentically with followers through comments, DMs, and replies — building meaningful relationships. . Monitor brand mentions and industry conversations to identify opportunities for engagement. . Collaborate with a fractional community and influencer specialist to expand reach organically. . Performance & Optimization. Track KPIs including engagement, reach, follower growth, and click-throughs. . Analyze results and share actionable insights and recommendations. . Test and iterate creative formats, hooks, and posting cadences to maximize performance. . Collaboration. Partner closely with the Senior Social Lead and leadership to align strategy and execution. . Coordinate with design, marketing, and paid media teams for consistent messaging and brand storytelling. . Manage external creative contributors, UGC creators, and editors as needed.. Qualifications. . 5+ years. of experience in social media management, content creation, or digital marketing ideally within . beauty, skincare, or DTC e-commerce. . . Proven experience building and scaling social audiences on . TikTok. and . Instagram. . . Advanced video editing and content creation skills (. CapCut proficiency required. ; Adobe Premiere or Canva a plus). . Strong creative instinct with a deep understanding of visual storytelling and audience psychology. . Excellent writing and communication skills able to craft compelling, on-brand messaging. . Analytical mindset with comfort using data to drive creative decisions. . Highly organized self-starter comfortable working both independently and collaboratively.. What We Offer. Opportunity to shape the creative and strategic direction of a growing beauty brand. . A collaborative, entrepreneurial culture where ideas are valued. . Competitive compensation for senior-level candidates. . Flexibility to work remotely, with travel opportunities to San Diego as needed. . Company Location: Mexico.