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ASO Specialist at Aperture. Meet Aperture. At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.. Founded in 2022 by industry visionary Hannah Parvaz, we’ve quickly made waves. Already twice recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.. Now, as we prepare to scale new heights in 2025, we’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?. Our Culture:. . Growth mindset. We're hungry to learn and improve.. . Take full responsibility for every outcome—no excuses.. . Obsess over results. We're here to make a measurable impact.. . We’re data-obsessed. We let numbers, not opinions, guide our decisions.. . Client success is our success. Period.. . No ego. The best idea wins, regardless of who it comes from.. . Radical candour. We give and receive honest feedback to fuel growth.. . Work from anywhere. Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food, because the best ideas often start with "what if?". . Requirements. Role Overview. We’re looking for an ASO Specialist who knows that getting found is just the beginning, and that conversion is where the real magic happens. You’ll live at the intersection of performance, storytelling, and structured experimentation, bringing clarity and strategy to how apps show up and convert in the App Store and Google Play.. This role is core to our growth engine. You’ll work on ASO strategy across multiple client accounts, using real performance data, search trends, and user psychology to shape how products are discovered and downloaded. From keyword targeting to screenshot testing to crafting custom product pages for paid campaigns, you’ll do the work that makes marketing more effective, not just prettier.. You’ll work directly with growth leads, designers, and media buyers to ensure store listings are not only optimised for organic growth but also fully aligned with paid media, creative strategy, and customer intent. This is not a "set-and-forget" role. You’ll constantly test, iterate, and report on what’s moving the needle and what to double down on.. Key Responsibilities. . Own and drive ASO strategy across iOS and Android for multiple clients. . Conduct regular keyword research and metadata updates to improve rankings and visibility. . Brief and optimise creative assets (icons, screenshots, preview videos) based on testing data, best practices, and user psychology. . Build and test Custom Product Pages (iOS) and Store Listing Experiments (Android) aligned with paid ad campaigns. . Analyse install conversion rates, keyword rank changes, and downstream performance to guide decisions. . Collaborate closely with creative teams to ensure store listings are aligned with current campaign angles and messaging. . Regularly audit competitors and categories to identify trends and opportunities. . Track and report performance keyword movement, page conversion, and creative test results. . Maintain structured testing roadmaps in Notion and Asana to ensure visibility and momentum. . . . 2+ years in an ASO, growth, or performance marketing role (agency or in-house). . Deep understanding of App Store and Google Play algorithms, creative formats, and keyword optimisation strategies. . Proven experience running and interpreting A/B tests on store listings. . Strong grasp of user psychology and how it maps to creative and copy decisions on app stores. . Comfortable using ASO and research tools like AppTweak, App Radar, Appfigures, Mobile Action, and Sensor Tower. . Familiar with App Store Connect, Google Play Console, and tools like Notion, Asana, and Google Workspace. . Collaborative and curious, able to translate data into actionable insights for design, media buying, and product. . Extremely detail-oriented with strong instincts for clean metadata, tight naming conventions, and structured experiments. . Experience with Apple Custom Product Pages and creative alignment for paid UA. . Bonus but not required. . Copywriting instincts for writing or editing titles, subtitles, and descriptions. . Experience submitting apps for featuring or creating seasonal campaign plans. . Familiarity with MMPs and interpreting downstream install quality. . Company Location: Philippines.