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AGM - Performance Marketing at Weekday AI. This role is for one of the Weekday's clients. Salary range: Rs 3000000 - Rs 4500000 (ie INR 30-45 LPA). Min Experience: 8 years. JobType: full-time. The AGM – Performance Marketing will lead the strategy, execution, and optimization of performance-driven marketing initiatives across leading eCommerce platforms. This role requires a data-oriented leader who can scale revenue efficiently through analytical rigor, experimentation, and cross-functional collaboration.. The role includes managing end-to-end performance marketing outcomes while guiding a marketing executive responsible for reporting and campaign execution.. Key Responsibilities. Strategic Leadership . (Critical). Define and execute comprehensive performance marketing strategies aligned with business growth objectives . Establish key performance indicators (KPIs), performance benchmarks, and success metrics across campaigns . Lead go-to-market planning and execution for . new product launches. . Drive scale-up strategies for . premium and high-AOV product portfolios. . Campaign Management. Own and optimize paid marketing campaigns across major eCommerce and quick-commerce platforms including . Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, Jio. , and similar channels . Ensure campaigns are executed in alignment with brand guidelines and overall marketing objectives . Data Analysis & Reporting . (Critical). Analyze campaign performance data to uncover trends, insights, and optimization opportunities . Deliver regular performance reports to senior leadership, highlighting ROI, efficiency metrics, and growth drivers . Use insights to influence budget allocation, targeting strategies, and campaign structures . Budget Ownership . (Critical). Plan, allocate, and manage marketing budgets to maximize return on investment . Track spends closely and ensure adherence to approved budgets while driving performance efficiency . Optimization & Experimentation . (Critical). Continuously test and optimize campaigns using . A/B testing. , audience segmentation, and funnel analysis . Implement data-backed changes to improve conversion rates and reduce customer acquisition costs (CAC) . Cross-Functional Collaboration. Partner with creative and content teams to develop high-impact ad creatives and messaging . Coordinate with SEO, social media, and CRM teams to ensure integrated and consistent campaign execution . Market Intelligence. Stay updated on digital marketing trends, platform innovations, and evolving best practices . Conduct competitive and category analysis to identify growth opportunities and emerging threats . Education & Qualifications. Graduate or Postgraduate degree in Management . MBA in Marketing preferred . Key Skills & Competencies. Strong hands-on knowledge of . Amazon Ads / Platform Intelligence. . Deep understanding of . Search Ads, Display Ads, and Product Listing Ads (PLA). across eCommerce portals . Excellent analytical and problem-solving skills . Advanced proficiency in . Excel. for data analysis and reporting . Strong written and verbal communication skills . Ability to manage multiple priorities and deliver against tight timelines . Core Skills. Performance Marketing · eCommerce · D2C · Campaign Optimization · Budget Management · Data Analysis · Amazon Ads · Excel · A/B Testing · Growth Strategy. Company Location: India.