Digital & Social Growth Manager (Hands-On) Remote | Full-Time at Mind Friend PRO

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Digital & Social Growth Manager (Hands-On) Remote | Full-Time at Mind Friend PRO. We are hiring. Digital & Social Growth Manager. a highly hands-on operator who can independently drive social media growth, paid campaigns, branding, and performance marketing across platforms.. This is not a coordination role.. This is not a strategy-only role.. You will personally execute everything.. 🎯 The Role. You will own and execute:. Organic social media growth (Instagram, TikTok, YouTube) . Paid advertising (Meta primarily; YouTube & Google where relevant) . Creative testing & performance optimisation . Brand identity & content direction across social channels . Analytics, tracking & reporting . Growth experiments & funnel optimisation . Most marketing activity will happen on social platforms.. You must be comfortable working inside Meta Ads Manager daily.. 🔥 What You Will Be Responsible For. 1️⃣ Organic Social Growth. Build and grow Instagram, TikTok, and YouTube presence . Develop short-form content strategy . Create scroll-stopping hooks and messaging . Maintain consistent brand voice and identity . Drive engagement, profile visits, and bookings . 2️⃣ Paid Social & Digital Advertising. Build and manage Meta Ads campaigns end-to-end . Structure campaigns, audiences, and retargeting funnels . Run creative A/B testing . Optimise daily for performance (CPL, CAC, ROAS) . Test YouTube and Google where strategically relevant . 3️⃣ Branding & Identity. Maintain a strong, consistent brand presence . Align messaging with mental health ethics and sensitivity . Balance performance marketing with trust-building . 4️⃣ Analytics & Performance Tracking. Set up and validate tracking (Meta Pixel, GA4) . Analyse CTR, CPC, conversion rates, CAC . Identify drop-offs and optimise funnel performance . Build performance dashboards . Make data-driven decisions independently. ✅ Requirements (Non-Negotiable). Proven hands-on experience managing Meta Ads . Experience running paid campaigns on Instagram & Facebook . Experience with TikTok and YouTube marketing . Strong understanding of organic growth strategies . Comfortable building and managing campaigns independently . Strong knowledge of analytics and tracking . Ability to structure funnels from ad → landing page → booking . Experience reducing CAC through optimisation . Strong understanding of short-form content dynamics . High ownership mindset — no dependency on agencies . You must be able to:. Launch campaigns yourself . Diagnose performance issues yourself . Optimise creative yourself . Analyse metrics yourself . Improve results without needing a team . 🧠 Ideal Candidate Profile. You are:. A digital growth operator, not just a marketer . Comfortable making decisions under limited data . Experienced in performance-focused social campaigns . Skilled at testing, failing, and iterating quickly . Ethical and responsible in sensitive industries . Highly independent and self-driven . Experience in mental health, education, or high-trust industries is a plus.. 📩 To Apply. Please submit:. CV . LinkedIn . 1–2 campaign examples with measurable results (CPL, CAC, ROAS) . Platforms you’ve personally managed. Company Location: India.