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Sales Development Representative (SDR) at ThisWay. As a . Sales Development Representative (SDR). , your primary focus will be to drive top-of-funnel growth by identifying and prospecting potential customers. You will engage with leads, qualify them based on their needs, and set appointments for the sales team. By using a combination of cold outreach and research, you will create interest in the company’s solutions and generate qualified opportunities that convert into sales.. Responsibilities:. . . Cold Prospecting & Outreach. : Use email, phone calls, and social media (LinkedIn, etc.) to engage with potential clients and create interest in company solutions.. . . Lead Qualification. : Assess and qualify leads based on predefined criteria, including company size, industry, pain points, and buying potential.. . . Appointment Setting. : Schedule meetings or calls between qualified prospects and the sales team to advance the sales process.. . . CRM Management. : Maintain accurate records of leads, outreach efforts, and communications within the CRM (Salesforce or similar).. . . Collaboration. : Work closely with the sales team to ensure a smooth handoff of leads and provide insights that may help with closing deals.. . . Continuous Learning. : Stay updated on the company’s products and market trends to communicate the value proposition to prospects effectively.. . . . Education. : Bachelor’s degree or equivalent experience in business, marketing, or related field.. . . Sales & Prospecting Experience. : 1-3 years of experience in outbound sales, lead generation, or cold calling (experience in SaaS or tech is a plus).. . . Communication Skills. : Strong written and verbal communication skills, with the ability to engage and persuade prospects effectively.. . . CRM Proficiency. : Experience using CRM tools (e.g., Salesforce, HubSpot) to track outreach and manage leads.. . . Goal-oriented. : Self-motivated with a strong drive to meet or exceed lead generation and appointment-setting goals.. . . Adaptability. : Ability to work in a fast-paced, remote environment and adjust to changing priorities.. . . Persistence & Resilience. : Comfortable with cold outreach and overcoming objections to move prospects through the sales funnel.. . . Team Player. : Ability to collaborate with the sales team and provide valuable insights to improve the lead conversion process.. . Metrics:. . . Leads Generated. : Number of new leads identified and qualified per month.. . . Appointments Set. : Number of meetings or calls scheduled with qualified prospects.. . . Conversion Rate. : Percentage of qualified leads converted into meetings with the sales team.. . . Outreach Volume. : Number of calls, emails, and social media touches made per day/week.. . . Response Rate. : Percentage of prospects responding to outreach attempts.. . . Sales Qualified Leads (SQLs). : Number of leads that meet the criteria for passing to the sales team.. . . Quota Achievement. : Percentage of monthly or quarterly goals for lead generation and appointments set.. . Company Location: United States.