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Senior Paid Ads Specialist at Lago. Job Title: Senior Paid Ads Specialist. Location: Remote . Schedule: 9am - 5pm EST. Salary: $18 - $25 per hour. Lago is seeking a proactive and strategic Paid Ads Specialist with a combined background in strategizing, building out, and implementing ads on Meta, Google, and more with experience in leading growth across our digital sales channels. This role will be responsible for developing, maintaining, and scaling our ads on these platforms, as well as driving traffic through paid media. Responsibilities. Build and manage paid campaigns across Google Ads, Meta, TikTok, and LinkedIn with a lead-gen focus. Lead creative and post-click strategy (landing pages, funnels, lead magnets) in collaboration with our in-house team. Write and test ad copy with AI support and our in-house copywriter . Continuously test and optimize targeting, creative, copy, budgets, and account structure to reach KPIs and scale campaigns. Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations. Implement pixels and conversion tracking in line with best practices. 3+ years of experience building and optimizing Meta Ads campaigns are mandatory. 3+ years of experience building and optimizing Google Ads campaigns are mandatory. 3+ years of experience building campaigns focused on lead generation are mandatory. Experience with Google Ad Grants, Google Tag Manager, Unbounce or ClickFunnels is highly preferred.. Basic video-editing skills are highly preferred.. Analytical orientation and attention to details. Strategic thinking. Self-initiative and goal-focus is a must!. Company Location: Costa Rica.