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Director of Digital Product & Conversion at Freebird. Freebird is a high-growth DTC brand on a mission to redefine shaving for millions of people. We've scaled to 9-figures in revenue, serving over 1 million customers with our award-winning electric shaving kits. But we’re just getting started.. We're building a fast, confident, experiment-driven team—and we’re looking for a strategic, metrics-obsessed . Director of Digital Product & Conversion. to help take our site experience, testing program, and global expansion to the next level.. The Role. This is a . high-impact leadership role. at the center of Freebird’s growth engine. You’ll own the performance, optimization, and evolution of our eCommerce site—leading all digital product strategy, experimentation, and UX improvements.. We’re looking for someone who has . direct experience scaling DTC eCommerce brands. , ideally from the . brand side. —building and leading teams across . CRO, UX, dev, and site operations.. You should have a deep understanding of how to grow conversion, AOV, and LTV through . user insights, rapid testing, and smart site strategy. —with a strong grasp of the . Shopify ecosystem. , subscription logic, and global eCommerce infrastructure.. You’ll manage a team of CRO strategists, designers, and developers—and ensure we’re testing, learning, and improving the experience for every customer who lands on our site.. What You’ll Own. Strategy & Roadmap. . Own the . digital product vision and roadmap. , aligning site performance with business goals and revenue targets . . Lead and operationalize a high-velocity . CRO & experimentation program. across all core web experiences . . Shape and prioritize the site experience around . DTC metrics. : conversion rate, AOV, repeat rate, and LTV . . Build and scale a dynamic, global DTC experience—ensuring pricing, currencies, shipping, and compliance are market-ready . . Site Optimization & Experimentation. . Drive insight-led, high-velocity A/B testing across landers, PDPs, cart/checkout, upsells, offers, bundles, etc. . . Collaborate cross-functionally with Paid Media, Creative, Retention, and Product to test . offers, messaging, flows, and incentives. . . Translate data into clear hypotheses, test briefs, and rapid iterations with measurable business impact . . Team Leadership. . Lead a cross-functional team: . CRO Manager, UX/UI Designers, and Full-Stack Developer. . . Create systems and sprints to . prioritize, build, QA, and launch. tests and experience upgrades . . Develop team members and guide strategy, execution, and learnings across departments . . Technical & Platform Oversight. . Own the . Shopify Plus tech stack. —ensuring speed, compliance, and integration across apps, subscriptions, localization, and more . . Implement and manage tools for personalization, testing, analytics, and site enhancements . . Partner with Operations and Product to ensure . site reliability. , SKU logic, and international features are executed cleanly. . . Have . 5–10 years of experience in DTC eCommerce. , with a track record of . growing revenue through site optimization and testing. . . Have . brand-side experience. leading or building internal eCommerce and CRO teams—or worked deeply with DTC brands at a CRO/Shopify agency . . Know Shopify Plus inside and out—apps, checkout flows, subscription logic, localization, and customization . . Think like a . performance marketer. but execute like a . product leader. —turning data into meaningful site experiences . . Are a natural team builder and manager—able to lead cross-functional teams toward rapid, aligned execution . . Thrive in a . fast-paced, results-driven startup. with a strong testing culture . . What Success Looks Like. . You lead a consistent . 6–8+ tests/month cadence. with measurable improvements to CVR, AOV, and LTV . . A/B testing is deeply embedded in the team’s culture and roadmap . . You own a clear, prioritized . web experience roadmap. that’s aligned with business priorities . . Our Shopify Plus infrastructure is fast, scalable, compliant, and set up for global growth . . You help Freebird deliver a . frictionless, high-performing user experience. that turns new visitors into lifelong subscribers. . Company Location: United States.