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Group CFO (Fractional) - Simply Nootropics & Tmrw at Simply Nootropics. The Context. We are a fast-scaling, multi-brand health and longevity group operating across New Zealand, Australia, the United States, the United Kingdom, and the UAE. Our flagship brands — Simply Nootropics and Tmrw — serve over 100,000 customers globally, with aggressive growth targets and a clear roadmap to get there.. We are well-funded, founder-led, and growing fast. The finance function has kept pace — but we're at the stage where that's no longer good enough. We need someone who can get ahead of the business, not just keep up with it.. This is a fractional Group CFO role. Senior, hands-on, and genuinely impactful — without the overhead of a full-time hire at this stage of our growth.. The Role. You will act as Group CFO across all entities — current and future — providing the financial architecture, forecasting rigour, and commercial judgment the business needs to scale confidently through the next stage of growth and beyond.. This is not a reporting role. It is a decision-support role. You will own cashflow forecasting, lead budgeting, manage external accountants across three jurisdictions, and be a trusted voice in the room when commercial decisions are being made.. You will work closely with the Founder & CEO and COO. You will have direct access to financial data, external advisors, and leadership meetings. You will be empowered to push back, flag risk, and challenge assumptions — including with founders.. Final decision-making stays with the founders. But your fingerprints should be all over the numbers they use to make those decisions.. What You'll Own. Cashflow and Forecasting. Own and maintain group-level cashflow forecasting across all entities. This is the core priority. The models need to be accurate, stress-tested, and decision-useful — not just something that gets presented and ignored. You'll provide forward-looking insight to support stock purchases, growth initiatives, and dividend planning, and you'll identify risks before they become problems.. Budgeting and Financial Planning. Lead annual and rolling budgets across the group. Build stock purchasing and inventory funding models. Ensure financial assumptions are realistic, actively used, and aligned with operational priorities — not filed away after the planning cycle.. Group Financial Oversight. Act as financial custodian across all entities, including a UAE holdco structure. Ensure correct structuring, intercompany alignment, and compliance documentation. Prepare the group for scale with clean, auditable financials.. Accounting and Advisor Management. Liaise with external accountants across New Zealand, the US, and UAE. Ensure management accounts are timely and decision-useful. Where the current setup is falling short, help us transition to something better.. Commercial Analysis. Support margin analysis, unit economics, FX exposure modelling, and working capital strategy. Sense-check commercial decisions with a pragmatic, numbers-first lens.. What We're Looking For. A senior finance professional with strong operational experience — not a pure technician. Someone who has worked inside high-volume transactional businesses, ideally in e-commerce or DTC, and understands the pace and complexity that comes with it.. You are comfortable working fractionally and independently. You don't need hand-holding or a large team to be effective. You are calm under pressure, commercially grounded, and willing to push back constructively without making it political.. Critically: you are not a "no by default" finance personality. We move fast and make real bets. We need a CFO who can help us move smarter — not slower.. Experience with multi-entity, multi-jurisdiction structures is essential. Familiarity with building finance systems before building finance teams is a strong advantage.. What Success Looks Like. The CEO and COO trust the numbers completely. Cashflow forecasting is reliable and used to drive real decisions. Budgets are actively referenced, not filed. External accountants are delivering clean, timely outputs. The finance function is quietly scaling ahead of the business — not reacting to it.. Company Location: New Zealand.