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Director of UX & Product Design at Freebird. We’re looking for a Director of UX & Conversion Design to own and elevate the end-to-end digital customer journey at Freebird. This role sits at the intersection of CRO, UX/UI design, offer strategy, and brand creative direction, with one mission:. 👉 Design and optimize the highest-converting, most trusted shopping experience in the category — driving customer acquisition, maximizing first-order contribution margin, and building long-term customer value.. You’ll lead the strategy and execution of our landing pages, funnels, offers, user flows, and site design, working closely with our CRO Manager, Dev team, and CEO. You’ll combine data, customer insights, and world-class UX design to constantly experiment, iterate, and refine — while elevating Freebird’s brand perception and customer trust at every step.. Responsibilities:. Acquisition, Funnel & Offer Optimization. . Own and optimize the . core funnel experience. (hero/offer, landing pages, checkout, subscription flows). . . Translate . customer insights + business data. into testable UX and offer strategies. . . Partner with CRO Manager to . design and test radically different LP/offer frameworks. . . . Constantly improve . CVR, first-order contribution margin, and LTV. through better flows, messaging, and design. . . UX Design & Systems. . Create a . lightweight design system. that balances speed of testing with consistency and brand elevation. . . Establish best practices for funnel UX, trust signals, messaging hierarchy, and visual consistency. . . Elevate Freebird’s . digital creative direction. to build customer trust and premium brand perception. . . Experimentation & Iteration. . Rapidly design and ship new landing page and funnel variants in collaboration with CRO + Dev. . . Use Figma and prototyping tools to . move from concept → test → live quickly. . . . Apply A/B testing frameworks and ensure results are statistically valid. . . Balance . conversion performance with transparency, compliance, and trust-building.. . . Leadership & Team Building. . Start as a . hands-on design leader. (player/coach). . . Over time, . hire and lead a small team. of UX Designers, CRO Strategists, and Copywriters. . . Build a . culture of experimentation, speed, and customer-first design. . . . Mentor designers and strategists to level up their conversion-focused design skills.. . . 6–10+ years of experience in . UX/UI design, eCommerce funnels, and CRO. . . . Proven track record designing and testing . high-converting landing pages and digital funnels. for consumer products. . . Strong understanding of . direct-response design psychology, offer strategy, and user flows. . . . Expertise in . Figma, prototyping, and lightweight design systems. . . . Hands-on experience running . A/B tests, analyzing results, and iterating quickly. . . . Ability to . balance performance design with premium brand elevation. . . . Collaborative and able to work closely with CRO, Marketing, Dev, and CEO. . . Experience building and leading . small, high-impact design/experiment teams. a plus.. . Success Metrics. . Higher . CVR. across new landing page/offer frameworks. . . Maintained or improved . CAC efficiency. with transparent, compliant funnels. . . Reduced . CX friction points. (subscription complaints, chargebacks). . . Improved . retention and LTV. from better user and customer experiences . . Established . design system. to streamline and scale experimentation. . . Built and led a small . Growth Design Team. (UX, CRO, Copy) over time. . . Elevated overall . brand perception and trust. across digital experiences.. . This role will directly shape how millions of customers experience Freebird.. . It’s about . building funnels that convert today. . and. earn trust for tomorrow. . . It’s the . single biggest lever on acquisition, margin, and LTV. . . . You’ll transform our site into a . world-class, compliant, and trusted digital experience. , while creating the foundation for a . scalable growth design team. .. . Company Location: United States.