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Senior Paid Social Strategist for US DTC Company (Remote) at Paired. Paired . is a.  global staffing and recruiting agency.  that specializes in pairing remote work with top-tier talent!. We are . dedicated . to . connecting talented individuals.  with.  remarkable companies.  in need of their skills. Our goal is to create fulfilling job . opportunities for professionals around the world. .. Our client is looking for a Senior Paid Social Strategist (Media Buyer). They're looking for a senior paid social strategist who loves implementing strategy and turning the dials in. Meta Ads.. The right person for this role already has a . playbook for scaling account. s and . geeks. out on media buying, creatives, and testing frameworks. . As a teammate, you balance execution with strategic thinking — knowing when to optimize and when to escalate. . You'll own 6–7-figure monthly budgets, work directly with channel leads, and report to leadership.. The Role. Core Responsibilities. Collaborate with the VP of growth to develop our media strategy, media plans, and creative testing framework (audience targeting, segmentation, messaging, budgeting).. Manage a portfolio of performance marketing campaigns across Meta and Applovin, with potential expansion to other channels.. Conduct hands-on bid optimization; develop and implement bid strategies, audience testing, and ad copy testing to meet ROI targets.. Build comprehensive reporting systems that support data-driven decision-making for campaign improvements. Analyze performance metrics and recommend actions to increase conversions and business outcomes.. Apply a growth-oriented mindset to identify cross-channel and omnichannel opportunities that amplify performance.. Collaboration & Communication. Work directly with your direct report to align campaign performance with business objectives. Present performance insights and strategic recommendations in client calls and reports. Translate complex data into clear, actionable insights for both internal teams and clients. Navigate complex stakeholder environments and align multiple decision-makers around performance goals. Communicate proactively and clearly—client relationships are as critical as campaign results. Collaborate effectively with client-side teams and other agency partners when applicable. Cross-Functional Excellence. Partner with creative strategists to ensure ad creative aligns with paid social best practices. Collaborate with analytics teams to implement proper tracking and attribution systems. Drive continuous improvement across campaign management workflows. Document learnings and contribute to company-wide knowledge sharing. Collaborate on broader growth strategy initiatives and integrated marketing plans. The Non-Negotiables: What Makes You Exceptional. 🎯 Ownership Mentality. You don't wait for instructions—you identify optimization opportunities and execute them. You take personal responsibility for campaign performance, not just task completion. You treat every ad spend like it's your own money on the line. 🔍 Obsessive Attention to Detail. You catch performance anomalies others miss because you genuinely care about results. You review campaign settings and optimizations multiple times before implementing. You understand that small optimization details compound into massive performance gains. 🚀. Self-Driven Excellence. You set higher performance standards for yourself than others set for you. You continuously seek ways to improve campaign performance. You don't need micromanagement—you thrive with campaign autonomy. 💡. Proactive Problem Solving. You identify potential campaign issues before they impact performance. You come to calls with optimization strategies, not just performance reports. You see platform changes and algorithm updates as opportunities, not obstacles. 📊. Data-Obsessed Curiosity. You dig deep into performance metrics to understand the "why" behind campaign results. You connect media buying decisions to business outcomes. You're genuinely excited by discovering insights that drive better campaign performance. Technical Foundations. While we prioritize the non-technical attributes above, you should have solid foundations in:. 4+ years in paid social media buying with focus on Meta. Experience managing campaigns for brands spending $500K+ monthly on paid social. Track record of consistently hitting or exceeding ROAS, CAC, and revenue targets. Advanced proficiency with Meta Ads Manager and TikTok Ads Manager. Experience with campaign reporting and data analysis tools. Bonus Points (Not Required, But Valuable). Experience with third-party attribution and analytics tools (Northbeam). Background in creative strategy or performance marketing. Experience in growth strategy, omnichannel campaigns, or CPG/retail brand management. Understanding of retail media, brand lift measurement, or omnichannel attribution. Experience collaborating with multiple vendor partners and agency ecosystems. Experience with Google Sheets/Excel for building custom reporting dashboards. Company Location: Bolivia, Plurinational State of.