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Google PPC Expert at Pavago. Google PPC Expert . Location: Remote. Type: Contract-to-Hire. Working Hours: US Hours. Pavago is seeking an experienced . Google Search PPC Expert. to develop, manage, and scale paid search campaigns for our client. . They are a fast-growing residential plumbing company serving the Dallas–Fort Worth area, and are looking for a data-driven marketer who can help them generate high-quality leads while managing cost-per-click efficiency.. This role starts as a contract position with the opportunity to transition into a full-time role based on performance and fit.. What You’ll Do. Campaign Development. . Build, launch, and optimize client-specific Google Search campaigns. . . Develop both . broad service-focused. and . geo-targeted campaigns. tailored to each client’s business goals. . . Build, launch, and optimize two initial campaigns:. . 1. City-focused campaign covering all plumbing services.. 2. Broad single-service campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).. Tracking & Reporting. . Implement and manage . conversion tracking via Google Tag Manager (required).. . . Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL). . . Present clear, actionable performance reports to clients and internal teams. . . Optimization. . Continuously test . keywords, ad copy, bidding strategies, and targeting. to improve lead quality and cost efficiency. . . Provide recommendations on . budget allocation. across campaigns for maximum ROI. . . Manage . negative keywords, ad extensions, landing page relevance, and Quality Score improvements.. . . Cross-Channel Marketing. . Run . Meta campaigns for retargeting. and lead nurturing when applicable. . . Suggest strategies for integrating PPC efforts with . SEO and organic marketing initiatives.. . . Collaboration. . Partner with Pavago’s . content, web, and analytics teams. to align landing pages, copy, and tracking with campaign goals. . . Communicate insights and strategy recommendations clearly to both . internal teams and clients.. . . Requirements. . . 3+ years of proven experience. managing Google Search PPC campaigns. . . Strong expertise in . keyword research, bidding strategies, and Quality Score optimization.. . . . Google Tag Manager proficiency (must-have).. . . Familiarity with . conversion tracking tools and CRM integrations. (HubSpot, Salesforce, or similar). . . Familiarity with conversion tracking in ServiceTitan (preferred, but not required).. . Strong analytical skills with the ability to . turn data into actionable insights.. . . Excellent communication and client-facing skills. . . Preferred. . Prior experience with . agency or contractor background. managing multiple client accounts. . . Experience with . plumbing, HVAC, or other local home service industries.. . . Knowledge of . Meta Ads (Facebook/Instagram). for retargeting and funnel completion. . . Familiarity with . SEO strategies. for integrated paid + organic performance.. . Interview Process. Our recruitment process is designed to be efficient and candidate-friendly:. . . Initial Screening.  with Pavago’s Recruitment Coordinator.. . . Client Interview.  to assess technical expertise and role alignment.. . . Final Discussion.  with leadership for cultural and strategic fit.. . Company Location: Colombia.