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Growth Marketer at Rockstar. Rockstar is recruiting for a fast-growing, AI-powered startup that is transforming the skilled trades industry. This client is on a mission to help thousands of HVAC business owners streamline their operations and grow their businesses. The founding team brings deep experience in technology, product, and service, and is building a high-impact, entrepreneurial environment where every team member’s contributions are immediate and measurable.. The client is seeking a founding Growth Marketer who can build the engine that helps thousands of HVAC owners discover their platform and become loyal customers.. This is a significant opportunity for an entrepreneurial growth marketer ready for the next step in their career. The Growth Marketer will own the growth strategy across the marketing stack, including drafting excellent content, spinning up landing pages on Webflow, managing full lifecycle marketing on Hubspot, and setting up dashboards to track the right metrics. This role reports to the co-founder and CEO and collaborates closely with Sales, Service, and Product.. Most importantly, the ideal candidate thrives in a fast-paced startup environment: learns fast, figures things out independently, and knows how to turn great content into measurable growth.. Why This Role Is Unique. - Shape the growth strategy at a fast-growing startup using AI to transform the skilled trades. - Work cross-functionally on a small team where impact is immediate and measurable. - Have the resources and mandate to use AI tools to create maximum leverage. - Shape both tactical execution and high-level direction of the marketing strategy. What This Role Will Do. GTM Strategy. - Partner with leadership on overall positioning and go-to-market strategy. - Design and run growth experiments, making informed bets on new channels. - Track and report key metrics to the board and CEO. Content Engine & Brand Growth. - Build and run the client’s content marketing from ideation to distribution across video, blog, newsletter, and social. - Launch organic social campaigns and lifecycle content to generate awareness and conversion. - Test influencer collaborations, podcasts, and newsletters to extend reach and credibility in the HVAC industry. GTM Support & Experimentation. - Ship landing page tests, copywriting, and new channel experiments (SEO, events, conferences). - Create sales and marketing collateral for founder-led selling and channel partners. - Build dashboards and report on critical funnel metrics (cost per MQL, time to opportunity, conversion rates, funnel velocity). Funnel Growth & Performance Marketing. - Manage paid media strategy and day-to-day execution through consultants and partners (Meta, Google Ads, etc.). - Monitor and optimize the funnel from Lead → Opportunity → Customer, improving lead quality and velocity. - Refine lifecycle marketing, lead scoring, and HubSpot workflows to nurture qualified leads and accelerate revenue. What This Role Requires. Must Have. - 3–7 years in growth or content-led marketing in consumer, B2B2C, or vertical SaaS. - Proven strength in content-led growth and full-stack marketing. - Bias toward scrappy execution and high agency; ability to work independently without heavy internal support. - Demonstrated fluency with HubSpot and Webflow. - Analytical mindset and data fluency with experience building dashboards and reporting on funnel performance. - Comfort managing paid media consultants and analyzing results across channels. - Strong writing skills and strong visual taste. - Demonstrated experience leveraging AI tools to extend daily impact. - Curiosity about the trades and empathy for small business owners. Nice to Have. - New York or east coast based. - Fluency with Meta Ad Manager, Figma, and other marketing tools. - A personal connection to HVAC or other skilled trades. - Marketing experience in HVAC, broader skilled trades, or vertical SaaS. What Success Looks Like. - A steady drumbeat of credible content that HVAC owners love and share. - Measurable lift in funnel volume and lead quality. - Lower cost per MQL and faster time to opportunity. - A clear view of winning channels and messages, with a strategy to scale them. Company Location: United States.