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FBS Search Engine Optimization (SEO) Specialist at Capgemini. FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace. . We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results. . Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits. . What to expect on your journey with us:. . A solid and innovative company with a strong market presence . A dynamic, diverse, and multicultural work environment . Leaders with deep market knowledge and strategic vision . Continuous learning and development . This team oversees the sales/marketing strategy for our website, including driving organic traffic through search engine optimization (SEO), deploying continual A/B and MVT experiments to improve site performance, and managing the content across the site.. A . Search Engine Optimization (SEO) Specialist.  is responsible for improving our website's visibility on search engines like Google to drive organic (non-paid) traffic. They play a critical role in executing our digital marketing strategy. . We count on you for:. . Keyword Research. : Identifying the most relevant and high-traffic keywords for a website's target audience.. On-Page Optimization. : Enhancing website elements such as meta tags, titles, headings, content, and URLs to improve search rankings.. Technical SEO. : Ensuring the website is technically sound by optimizing site speed, mobile-friendliness, crawlability, and resolving issues like broken links or duplicate content.. Content Strategy. : Guiding the creation of high-quality, engaging, and SEO-friendly content that aligns with user intent.. Analytics and Reporting. : Monitoring website performance using tools like Google Analytics, Google Search Console, and other SEO software, and reporting results to stakeholders.. Staying Updated. : Keeping up with search engine algorithm changes, trends, and best practices to ensure strategies remain effective.. Over 4 years of experience in Marketing/Sales or related field, with a focus on similar responsibilities. . Experience managing projects in a development or implementation environment.. Bachelor’s degree preferred in Business, Marketing or related field.. Fluency in English. What makes you stand out:. . Sales process and execution. Proper utilization of systems. Product knowledge. SEO best practices. SEO content strategy. Marketing. Software / Tools. Google Analytics. Google Search Console. SEMRush. SEO Clarity / Brightedge / Conductor. Screaming Frog. Power BI. PowerPoint. Excel. Office Suite. Company Location: Mexico.