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Marketing Data Analyst at Freelance Latin America. We’re seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and uncover audience insights that fuel personalized marketing strategies. You will work cross-functionally with our marketing, product, and commercial teams to measure engagement across our digital channels, including website, email, social, and paid media.. Key Responsibilities. ● Build and maintain dashboards and reports to track KPIs across digital marketing channels (web, email, social, search, and campaigns). ● Analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights. ● Leverage Salesforce Data Cloud and Marketing Cloud to segment audiences, define personas, and support targeted campaign development. ● Implement and manage UTM tagging strategies to ensure consistent and accurate campaign tracking. ● Support A/B testing efforts and interpret performance outcomes to guide marketing decisions. ● Collaborate with the content, design, and media teams to optimize campaigns for performance and ROI. ● Present findings and recommendations clearly to both technical and non-technical stakeholders. ● 3+ years in a marketing analytics, business intelligence, or similar data role. ● Proficiency with marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI). ● Google Analytics certification (GA4 preferred). ● Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation/audience tools. ● Hands-on experience managing UTM parameters and link tagging best practices. ● Strong understanding of web, email, and campaign KPIs and attribution models. ● Ability to translate complex data into clear, actionable insights. ● Excellent communication and storytelling skills using data. Preferred Skills. ● Experience working in healthcare, education, or professional services. ● Familiarity with SQL or data query tools. ● Understanding of privacy regulations related to marketing data (e.g., CASL, GDPR). Schedule: Monday to Friday 9AM to 6PM (EST). Company Location: Venezuela, Bolivarian Republic of.