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Director of Demand Generation at Privy. As Director of Demand Generation, you'll own the strategy and execution of programs to drive high-quality pipeline and revenue growth. You’ll lead integrated campaigns across channels, optimize conversion throughout the funnel, and partner cross-functionally with content, product marketing, sales, and revenue operations. . Key Responsibilities. . Develop and execute the overall demand generation strategy to achieve pipeline and revenue goals.. . Own the planning and execution of integrated campaigns across digital (paid search, paid social, display, retargeting), email, events, and partnerships.. . Build and optimize lead nurture programs to move prospects through the funnel and improve conversion rates.. . Partner closely with content and product marketing to create compelling offers, assets, and messaging.. . Establish and track KPIs, regularly analyze campaign performance, and provide insights to inform future initiatives.. . Oversee marketing automation workflows and ensure data integrity in HubSpot and CRM systems.. . Manage demand gen budget, including spend allocation, optimization, and ROI analysis.. . Identify and test new growth channels and tactics.. . . 7+ years of experience in B2B SaaS marketing with a focus on demand generation.. . Proven track record driving measurable pipeline and revenue impact.. . Deep expertise in paid media, email marketing, marketing automation, and funnel optimization.. . Strong analytical skills and a data-driven mindset.. . Experience with tools such as HubSpot, Salesforce, Google Ads, LinkedIn Ads, and analytics platforms.. . Excellent collaboration and leadership skills; able to drive cross-functional alignment.. . E-commerce or marketing tech experience is a plus.. . Company Location: United States.