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Lifecycle Marketing Manager (Email & SMS) at Activate Talent. Location:. Remote. Type:. Full-time. Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we’re now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth.. Key Responsibilities:. . Own the day-to-day strategy and execution of our . email and SMS marketing programs. , focused on acquisition, cross-sell, churn prevention, referral, and winback. . . Collaborate with the . Director of Lifecycle Marketing. to manage the campaign calendar—aligned with cultural moments, seasonal themes, promos, and product launches. . . Create . clear, strategic briefs. for copywriting and design teams to deliver engaging lifecycle content. . . Monitor and analyze . key performance metrics. (open rates, CTRs, CVR, churn, etc.) and deliver . weekly reports. with actionable insights. . . Lead . A/B testing and ongoing optimization. —testing send times, frequencies, copy, creative, CTAs, segmentation, and more. . . Refine . customer segmentation and journey mapping. to tailor messaging for key audience groups. . . Develop and execute . list growth strategies. for both email and SMS, leveraging high-impact acquisition tactics. . . Ensure . timely, accurate, and high-quality deployments. , with strong attention to compliance, segmentation, and user experience. . . Stay up to date on . industry trends. , compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing. . . What We’re Looking For:. . . 2+ years. of experience in lifecycle marketing, email/SMS marketing, or retention marketing. . . Hands-on experience with platforms like . Klaviyo. , . Postscript. , or . Attentive. . . . Prior experience in . DTC subscription-based businesses. is a strong plus. . . Deep understanding of . segmentation. , . personalization. , and . marketing automation. . . . Analytical mindset—you know how to turn data into decisions. . . Excellent . project management. skills and the ability to work cross-functionally under tight timelines. . . Strong written and verbal communication skills—you can confidently collaborate with creatives to bring ideas to life. . . Company Location: Philippines.