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Head of Marketing at BetterSleep. The Opportunity. At BetterSleep, we’re on a mission to help the world sleep better. With over 85 million downloads, we’ve become one of the most trusted apps in the health and wellness space. But we’re just getting started. The global sleep market is booming, and we’re uniquely positioned to lead it.. We’re looking for a Head of Marketing who will own and scale our growth engine. This is not a role where you inherit a playbook — you will write the playbook. You’ll have the resources of a global brand, the agility of a startup, and the chance to make a measurable impact on millions of lives every single day.. If you thrive on ownership, love scaling big paid budgets, and want to build one of the most impactful consumer brands in wellness, this is your opportunity.. What You’ll Do. . . Own growth at scale:. Lead BetterSleep’s marketing strategy with full responsibility for paid user acquisition across Meta, TikTok, Google, and emerging platforms.. . . Manage big budgets, drive efficient scale. : Oversee and grow a $20M+ annual spend while continuously improving CAC, LTV, retention, and payback.. . . Lead and inspire:. Recruit, mentor, and manage a high-performing marketing and creative team.. . . Bridge data and creativity. : Build a tight feedback loop where performance insights directly shape creative strategy and testing.. . . Expand globally. : Scale campaigns internationally and test new markets and channels.. . . Collaborate to win. : Partner closely with Product, Creative, and Analytics teams to maximize growth levers across the business.. . . Forecast and deliver. : Build robust plans and reporting frameworks, keeping performance on track across months and quarters.. . . Be the voice of growth:. Report performance and strategic insights directly to executive leadership at a public company level.. . What We’re Looking For. . . Seasoned UA leader:. 10+ years in consumer marketing with deep expertise in paid acquisition; at least 1-2 years owning $1M+/month budgets.. . . Channel depth:. Mastery of Meta, TikTok, Google, and appetite for testing new platforms.. . . Subscription fluency:. Strong grasp of CAC, LTV, retention, and payback dynamics.. . . Proven team builder. : Experienced in hiring, mentoring, and managing high-performing teams.. . . Creative + analytical hybrid: . Equally comfortable in dashboards and in creative reviews.. . . Strategic operator:. Able to set vision and roll up sleeves.. . . Executive communicator:. Confident reporting results and strategy to senior leadership.. . What Makes This Role Exciting. . . Massive impact:. Your work directly drives the growth of a product already improving millions of lives.. . . Big canvas to play on:. You’ll be entrusted with scaling a $20M+ annual budget — and the freedom to test new ideas, channels, and markets.. . . High-growth environment:. Backed by a public company, but agile like a startup — the best of both worlds.. . . Global reach: . Shape how people sleep and feel better across every continent.. . . Mission-driven brand:. Health, wellness, and quality of life are at the heart of what we do.. . Company Location: United States.