Growth Marketing Manager - eCommerce / Paid Media for US-based Company (Remote) at Paired

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Growth Marketing Manager - eCommerce / Paid Media for US-based Company (Remote) at Paired. Paired is a fast-growing artist-owned digitally native lifestyle brand, committed to original design work, progressive values, and dark humor. Their product line includes a distinctive assortment of apparel, gifts, and accessories. Through in-house production and fulfillment, they strive to create and nurture a vibrant community among their fans, whether through social media via an engaging marketing program or through exceptional email campaigns.. We are looking for a . Growth Marketing Manager. to spearhead our eCommerce and paid media initiatives for our US-based operations. The ideal candidate will be responsible for developing and executing comprehensive growth strategies, optimizing paid media campaigns, and enhancing customer acquisition.. Responsibilities:. . . Manage and scale paid media campaigns. across Meta (FB/IG) and Google (Search, Shopping, YouTube) with budgets of $10K–$50K+/mo . . . Own ROAS. , CAC, CTR, and AOV targets—report on performance and iterate constantly . . . Design and implement Klaviyo flows. (Welcome, Abandon Cart, Post-Purchase, Winback, etc.) based on user behavior . . Run A/B tests on copy, creatives, landing pages, and email sequences . . Build weekly performance reports with clear takeaways and next steps . . Collaborate on ad creative (you won’t design it all, but you’ll guide angles, hooks, messaging) . . Keep landing pages, popups, and lead flows optimized for conversions . . Monitor attribution, customer LTV, and funnel drop-off points using GA4 and email data . . Requirements. . 3+ years managing performance marketing for DTC or eCommerce brands . . . Proven experience managing $10K+/mo in Meta and/or Google ad spend. . . Deep understanding of ROAS, CAC, CTR, CPM, AOV, and LTV . . Hands-on experience with . Klaviyo. , including segmentation, automation, and flow building . . Comfortable writing or optimizing email and ad copy based on performance data . . Strong analytical mindset—you live inside dashboards and performance reports . . Familiar with Shopify, GA4, and conversion tracking best practices . . Organized and proactive: you set goals, track KPIs, and follow through . . Nice to Have. . Passion for cycling or endurance sports . . Light design or editing skills (Canva, Figma, or working with UGC) . . Experience working in small or remote teams. . Company Location: Colombia.