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REMOTE: Dayshift | Performance Marketing (Google Ads) Specialist - #34928 at Manila Recruitment. Company Profile:. An innovative, full-service digital agency delivering strategic, technology-driven marketing and IT solutions. The team combines creativity, technical expertise, and data-led strategies to help businesses grow with clarity and confidence. Focused on building genuine, long-term partnerships, the company prioritizes measurable results and sustainable success over short-term gains.  . With a select client portfolio, the agency provides tailored solutions designed to strengthen online presence, generate qualified leads, and drive revenue growth. Its approach blends industry best practices with forward-thinking execution, ensuring every strategy is both practical and performance-focused. The goal is simple: empower brands to achieve meaningful digital transformation and long-term impact. . Overall purpose and responsibilities of the role:. A strategic and results-driven paid media specialist with strong hands-on experience managing and scaling Google Ads and paid social campaigns across Meta, TikTok, LinkedIn, and Twitter. Skilled in full-funnel strategy, audience segmentation, structured testing, and performance optimisation to improve CPA, CTR, ROAS, and lead quality. Detail-oriented in campaign setup, tracking implementation, reporting, and platform management, with the ability to analyse data, refine creatives, and continuously enhance campaign performance.. Must-have Skills / Qualification:. 5+ years of experience in Google Ads (priority to digital marketing agencies experience). Fluent English (written and verbal). At least 3+ years specializing in paid social ads. Strong track record running Google ads and paid social campaigns in agency environments. Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager. Expertise in performance marketing, attribution, and optimisation. Creative mindset with the ability to develop compelling ad concepts and hooks. Strong analytical skills and confidence working with data. Excellent communication and teamwork skills. Ability to work New Zealand business hours (preferably). Duties and Responsibilities: . Plan, build, and optimise Google Ads and paid social advertising campaigns across Meta, TikTok, LinkedIn, and Twitter.. Develop full-funnel strategies for awareness, consideration, and conversions.. Create audience segments, implement structured testing, and continually enhance performance.. Analyse campaign data to improve CPA, CTR, ROAS, and lead quality.. Review and verify monthly campaign details at the beginning of each month to ensure accuracy and readiness for launch.. Assess creatives provided by the designer and give feedback or comments when improvements are needed.. Upload approved creatives and campaign materials to the relevant advertising platforms and create new campaigns.. Ensure previous campaigns are switched off on time.. Conduct analysis of previous campaigns to evaluate performance and identify areas for improvement.. Develop strategies for new and existing clients based on campaign performance data and insights.. Produce monthly performance reports with insights and recommendations.. Prepare task lists and documentation of completed activities for client reporting purposes.. Ensure proper tracking setup, including pixels, events, and custom conversions.. Use Monday.com daily to log tasks, track progress, and maintain a clear history of activities, including links to creatives and campaign comments.. Monitor time tracking through the designated login system at the start of each workday.. Stay updated on social platform trends, creative best practices, and algorithm updates.. Location: Work from home. Employment: Full-time Employment . Client Direct Hiring. Generally PH dayshift with overlap with New Zealand meetings. Company Location: Philippines.