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Senior SEO & Content Development Strategist (East Coast) at BuildingLink. What We're Looking For . We are looking for a Senior SEO and Content Development Strategist to lead the evolution of our organic search and content strategy in a competitive, fast-moving digital landscape. This position reports to the Senior Director of Marketing. You will own end-to-end SEO strategy and execution, including technical SEO, on-page optimization, site architecture, internal linking, keyword strategy, and content creation and strategy, driving sustainable growth across all stages of the funnel. . You will pioneer our AI search visibility strategy, optimizing content and site structure to capture emerging opportunities in AI-powered and zero-click SERPs, ensuring the brand is consistently surfaced, cited, and trusted. As a hands-on strategist, you will create and optimize high-quality, search-driven content, including long-form blog posts, landing pages, FAQs, guides, and other resources, while maintaining editorial rigor, narrative consistency, and subject-matter authority across the content ecosystem. . This position is ideal for a seasoned SEO professional who thrives at the intersection of strategy, content creation, and analytics, and who is excited to shape the future of search and AI-driven discoverability. . While this position is remote, we are seeking candidates on the east coast and open to candidates in the central time zone. . Key Responsibilities. Own end-to-end SEO strategy and execution:.  Lead technical SEO, on-page optimization, internal linking, site architecture, crawl-ability, indexing, and keyword strategy to drive sustainable organic growth across all stages of the funnel. . Build and execute an AI search visibility strategy from scratch:.  Optimize content and site structure for inclusion in AI-powered SERPs and zero-click experiences, ensuring the brand is surfaced and cited as search behavior shifts away from traditional results. . Protect and grow share of voice across organic search:.  Actively manage visibility across SERPs and emerging discovery surfaces, tracking competitive movement and reallocating effort to defend rankings, impressions, and presence in high-value categories. . Personally write, optimize, and publish search-driven content:.  Own hands-on content creation end to end, including long-form blog posts, pillar pages, landing pages, comparison pages, FAQs, guides, and resource content. Translate keyword, intent, and competitive insights into high-output, high-quality content designed to rank, be cited, and convert. . Define and enforce editorial quality, POV, and narrative consistency:.  Establish and maintain content standards for depth, clarity, expertise, tone, and positioning, ensuring every asset reflects a clear point of view, strong subject-matter authority, and consistent brand voice across the content library. . Develop topic authority through structured content ecosystems:.  Build and maintain content clusters, pillar strategies, and internal linking frameworks that signal topical depth and relevance across priority themes and buyer intents. . Conduct ongoing competitor and market research:.  Analyze competitor content strategies, keyword coverage, SERP feature ownership, publishing velocity, and messaging to identify gaps, opportunities, and areas of differentiation. . Redefine organic success metrics for modern search:.  Move beyond rankings and sessions to visibility- and demand-oriented KPIs including share of voice, AI inclusion, brand mentions, direct traffic, branded search lift, and conversion efficiency. . Design and maintain advanced SEO reporting and attribution infrastructure: . Build and manage custom HubSpot workflows, dashboards, and attribution models to measure content and SEO impact accurately, including auditing, dismantling, and rebuilding existing workflows where required. . Own continuous optimization and experimentation across SEO and content:.  Independently test, iterate, and refine content formats, publishing strategies, page structures, and optimization tactics based on performance data, algorithm shifts, and competitive pressure. . About You. 7+ years of SEO experience with full ownership of organic search strategy, execution, and performance in competitive markets. . This position requires advanced fluency in HubSpot across all Hubs (Marketing, Sales, Service, CMS), including building campaigns, workflows, landing pages, and dashboards. . Hands-on experience optimizing for AI-powered and zero-click SERPs, including featured snippets, AI Overviews, and answer-driven search results. . Proven ability to grow and protect share of voice in competitive categories using authority signals, structured content ecosystems, and third-party platforms such as forums and reviews. . Demonstrated track record of creating high-impact content that drives visibility, authority, and engagement. . Deep expertise in technical SEO, on-page optimization, internal linking, crawlability, indexing, site architecture, search intent mapping, and topic modeling. . Strong SEO measurement and analytics skills, with experience defining and acting on visibility-driven KPIs such as AI inclusion, SERP share, brand mentions, direct traffic, and branded search growth. . Advanced reporting and systems experience, including GA4, Google Search Console, Google Tag Manager, SEMrush, or equivalent SEO tools. . Ability to design and execute strategic SEO initiatives that integrate AI-first and traditional search approaches, linking visibility improvements to pipeline quality, conversion efficiency, and CAC reduction. . Advanced competitor and market research skills, including analyzing content strategies, SERP features, publishing velocity, and messaging positioning to identify gaps and opportunities for growth. . Bonus Qualifications  . Experience optimizing content specifically for Google Gemini, Bing AI, or other LLM-driven discovery engines. . Prior ownership of an SEO or content pivot during a major platform or algorithm shift. . Experience leading SEO and content strategy in B2B, SaaS, or complex buying-cycle industries. . Comfort using emerging tools to monitor brand visibility in AI or LLM-mediated search environments. . Experience working in SaaS or technology sectors. . Familiarity with the residential industry, specifically condominiums, HOAs, multifamily residential, or proptech. . Portfolio of work showcasing marketing campaigns, content creation, and measurable results. . Company Location: United States.