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BI Analyst at Gypsy Collective. Gypsy is looking for a . BI Analyst. focused on deep understanding of key business metrics, their continuous monitoring, and explaining changes. This role does not include engineering or ETL responsibilities — the main focus is analytical thinking, interpreting trends, and communication with business teams.. 🎯 Your skills:. . 2+ years of experience as an analyst (BI, product, or marketing);. . Strong understanding of business metrics in a digital/iGaming environment;. . Experience analyzing user behavior, segmentation, LTV, retention, and conversion funnels;. . Proficiency in data visualization tools (Tableau, Superset, Google Sheets, etc.);. . Ability to explain analytics in simple terms — both verbally and in writing.. . . ➕ Nice to have:. . Experience in the iGaming industry or a strong understanding of user behavior in gambling products;. . Basic Python knowledge is a plus but not required.. . Important about the role:. . You won’t create datasets or pipelines — you’ll have access to ready-to-use sources;. . Your focus is on analysis, hypotheses, and solution-finding;. . You’ll be the first line of analytical control — the one who always knows what’s going on with our metrics.. . Your key responsibilities:. 📊 Metrics Monitoring and Analysis. . Daily/weekly tracking of key company KPIs (revenue, conversion, retention, DAU/WAU/MAU, churn, ARPU, etc.);. . Identifying anomalies, trends, seasonality, and drops in metrics;. . Analyzing metric changes: what exactly changed, when, why, and what to do next;. . Creating reports explaining the dynamics of key indicators.. . . 🧠 Hypotheses and Causal Analysis. . Generating hypotheses about changes in user behavior, business performance, or marketing campaigns;. . Collaborating with product, marketing, and finance teams to find correlations and causes;. . Conducting ad hoc analyses: “Why did retention drop?”, “Why did ARPU increase?”, “Which segments drove the revenue shift?”. . . 📈 Visualization and Insight Communication. . Working with Tableau dashboards;. . Ability to quickly deliver a clear picture to C-level or non-technical teams;. . Preparing analytical summaries and reports.. . . 🤝 Team Communication. Partnering with product, marketing, CRM, and VIP departments as an analytical advisor;. Understanding business context: which metrics matter to which department, and which impact revenue;. Building analytical vision and answering the question “what’s next?” after each insight.. Company Location: Ukraine.