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Email and SMS Marketing Specialist at ThinkingIT Corp.. We’re looking for an experienced Email & SMS Marketing Specialist with a background in . iGaming to join our team. In this role, you’ll be responsible for planning, executing, and . optimizing email and SMS campaigns to engage players, improve retention, and drive . conversions. . The ideal candidate has hands-on experience in iGaming marketing and understands the . importance of targeted, compliant, and personalized communications. If you’re passionate about . customer engagement, campaign performance, and creating seamless player journeys, we’d . love to hear from you! . . Key Responsibilities . ● Campaign Execution: Plan, design, and deliver engaging email and SMS campaigns . tailored to iGaming audiences. . ● Segmentation & Personalization: Manage player databases, segment audiences, and . deliver personalized communications to maximize engagement and retention. . ● Automation & Journeys: Build automated workflows (welcome series, reactivation, . loyalty campaigns, etc.) to enhance the player lifecycle. . ● Performance Optimization: Track key metrics (open rates, CTR, conversion, churn) . and implement A/B testing to improve performance. . ● Collaboration: Work closely with the CRM, Product, and Marketing teams to align . messaging with promotions and campaigns. . ● Creative Development: Create mobile-optimized, visually appealing email templates . and concise SMS copy that reflect the brand identity. . ● Market Awareness: Stay updated on iGaming industry trends, player behavior, and . marketing best practices. . ● Proven experience as an Email/SMS Marketing Specialist, ideally within the iGaming, . sports betting, or online entertainment industry. . ● Proficiency with email & SMS automation platforms (e.g., Optimove, Braze, Klaviyo, . HubSpot, Mailchimp). . ● Strong copywriting skills and ability to create engaging content for different player . segments. . ● Analytical mindset with experience in reporting and optimizing campaigns. . ● Ability to handle multiple projects with excellent organizational skills. . . . Nice-to-Have Skills . ● Experience with CRM systems specific to iGaming. . ● Knowledge of responsible gaming communication practices. . ● Familiarity with HTML/CSS for email customization. . ● Experience running retention and reactivation campaigns. . Company Location: Philippines.