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Lifecycle Marketing Manager (Email, SMS & Shopify) at Activate Talent. 📍 Remote | 🕒 Full-time | 🛍 E-commerce | 💬 Klaviyo & Shopify. Schedule: PST Timezone . About the Role. We're looking for a . resourceful and detail-oriented Lifecycle Marketer. to join our fast-paced e-commerce team. In this hands-on role, you’ll own our . email and SMS marketing. via Klaviyo and manage . Shopify operations. across three distinct storefronts (DTC, wholesale, and affiliate). If you’re a strong multitasker with a solid foundation in digital marketing and a love for optimization, we’d love to hear from you.. What You’ll Do. Email & SMS Marketing (Klaviyo):. . Own and optimize campaigns, automations, flows, and transactional messages . . Segment customer journeys (new, VIP, at-risk, repeat, etc.) . . Launch A/B tests to continuously improve performance . . Collaborate with creative teams on templates and messaging . . Ensure compliance with data privacy regulations (CAN-SPAM, GDPR, CCPA) . . Shopify Store Operations:. . Manage 3 Shopify storefronts (DTC, B2B, affiliate/team) . . Oversee product uploads, collections, tags, and content updates . . Partner with design/ops teams to deliver a consistent customer experience . . Execute promotional campaigns and seasonal merchandising updates . . Customer Journey & Loyalty:. . Map and optimize the full lifecycle from acquisition to retention . . Support the creation of loyalty and/or referral programs . . Identify key moments for messaging across channels . . Cross-Functional Coordination:. . Align with design, operations, and CX teams for product drops and tentpole campaigns . . Drive campaign timelines across email, SMS, and Shopify . . Identify process improvement opportunities in lifecycle and e-commerce ops . . What You Bring. . 2–4 years of experience in e-commerce marketing . . Proven hands-on experience with . Klaviyo. and . Shopify. (multi-store is a plus!) . . Strong organizational skills and ability to juggle priorities . . Self-starter attitude and curiosity to learn new tools . . Bonus: B2B e-commerce experience or background in sports/lifestyle brands . . Why Join Us?. You’ll join a passionate, agile team focused on growth, creativity, and customer experience. If you thrive on taking initiative, optimizing systems, and working cross-functionally—we want to work with you.. Company Location: Colombia.