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E-Commerce Creative Strategist at Activate Talent. We're looking for an Ecommerce Creative Strategist who lives at the intersection of data and imagination. This role blends creative thinking with performance marketing — you'll develop winning ad concepts, analyze what's working, and use AI tools to scale creative production that drives measurable results for DTC brands.. What You'll Do. Creative Strategy & Concept Development. . Research markets and competitors to find new creative angles and develop strong hooks for DTC products. Analyze ad performance data (CTR, CPC, conversions) to identify winning creative patterns. Write detailed, actionable briefs for video and static ads guiding designers, editors, and UGC creators. Develop scroll-stopping creative that balances brand storytelling with conversion-focused messaging. Performance Analysis & Optimization. . Audit ad accounts and historical data to identify top-performing assets. Review ad performance regularly and refine creative direction based on results. Conduct creative audits across Meta, TikTok, YouTube, and Google. Establish KPIs and metrics to measure creative effectiveness and ROI. AI-Powered Creative Production. . Leverage AI tools (Claude, ChatGPT, Midjourney, generative video) for copywriting, ideation, and asset generation. Build scalable workflows that combine AI efficiency with human creative judgment. Use AI to accelerate testing velocity while maintaining brand consistency. Stay ahead of emerging tools and implement them strategically. Team Collaboration & Leadership. . Manage UGC creators and oversee editors to ensure content aligns with strategy. Partner with media buyers, designers, and account managers for creative-media alignment. Lead the eCommerce Marketing team responsible for messaging and ad production. Present creative strategies and performance insights to clients and stakeholders. . 3–5 years in creative strategy, performance marketing, or media buying for DTC/ecommerce brands. Proven ability to guide creative across paid media, email, landing pages, and full-funnel campaigns. Portfolio demonstrating winning ads across static and video formats. 12+ months hands-on experience using AI tools for creative concepting, copywriting, and asset production. Track record of measurable ROAS improvements through creative work. Deep familiarity with Meta Ads Manager, TikTok Ads, and other paid social platforms. Experience with A/B testing and iterative creative testing frameworks. Strong brief-writing and creative documentation skills. Nice to Have:. . Experience managing UGC creators and content pipelines. Background in copywriting or direct response marketing. Familiarity with Shopify or WooCommerce. Understanding of email marketing and lifecycle campaigns. Experience building creative playbooks or brand guidelines. Company Location: Philippines.