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Ads Creative Strategist - US DTC Company (Remote) at Paired. Paired . is a.  global staffing and recruiting agency.  that specializes in pairing remote work with top-tier talent!. We are . dedicated . to . connecting talented individuals.  with.  remarkable companies.  in need of their skills. Our goal is to create fulfilling job . opportunities for professionals around the world. .. We’re looking for a . Creative Strategist. who deeply understands how to blend . breakthrough advertising. , . storytelling. , and . performance marketing. . This is not just about making beautiful campaigns — it’s about making ads that . grab attention. , . convert. , and . tell a story that resonates. with audiences at scale.. What will you do. . Develop strategic concepts for ad campaigns that balance . storytelling. with . conversion-driven messaging. , tailored to each platform and audience.. . Use audience research and insights to craft messages that deeply resonate. Translate consumer data and behavioral signals into compelling creative angles.. . Generate breakthrough ideas for . performance-driven ads. (direct response, lead gen, ecommerce, etc) with strong hooks, value propositions, and clear calls to action.. . Apply narrative structures and copywriting techniques that captivate viewers and drive them through the funnel (awareness → consideration → action).. . Brief and partner with copywriters, designers, video editors, and media buyers to ensure creative output aligns with strategy and performance goals.. . Analyze performance data (CTR, CVR, ROAS, etc) to identify creative wins, losses, and opportunities for iteration. Champion a test-and-learn mindset across campaigns.. . . . Proven experience as a Creative Strategist, Copywriter . or in a similar role in digital marketing, performance marketing, or advertising. . . Solid understanding of . paid social platforms. (Meta Ads, TikTok Ads, YouTube, etc) and how creative impacts performance. . . Strong background in . storytelling. , . consumer psychology. , and . conversion-focused messaging. . . . Familiarity with . direct response marketing principles. and frameworks like . Breakthrough Advertising. , . Hook/Story/Offer. , etc. . . Ability to turn . performance data into actionable creative insights. . . . Excellent communication skills and the ability to write or oversee high-converting copy. . . Experience collaborating with design, copy, and media teams. . . Proactive, analytical, and not afraid to push creative boundaries while staying data-driven.. Nice-to-haves:. . . Background in . performance creative production. (e.g., scripting, storyboarding, concepting for UGC or video ads). . . Experience working in . fast-paced growth environments. (DTC brands, agencies, startups, etc). . . Knowledge of . growth marketing. , . funnel optimization. , or . media buying metrics. .. . Company Location: Brazil.