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Creative Strategist / Media Buyer at Sweat Pants Agency. Sweatpants Agency.  is redefining what it means to be a Meta media buyer in 2025. We’re looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.. Who You Are. . . Creative Strategist & Marketer:.  You see the big picture. You don’t just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to life.. . . Data Miner:.  You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patterns.. . . Meta Advertising Pro:.  You understand Meta’s platform inside and out. You know when to leverage Meta’s algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain control.. . . Analytical Optimizer:.  You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize results.. . . Account Owner:.  You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client’s goals are met.. . . Master Communicator:.  Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is aligned.. . . Collaborative Leader:.  You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches vision.. . . Proud, Humble, and Relentless:.  You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellence.. . What You’ll Do. . . Own Creative Strategy:.  Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trends.. . . Mine Data for Insights:.  Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts.. . . Balance AI & Human Judgment:.  Navigate Meta’s automation options, applying your judgment to decide when to trust the algorithm and when to take manual control.. . . Drive Results:.  Be fully accountable for your account’s performance—analyzing data, identifying bottlenecks, and implementing solutions.. . . Lead Client Communication:.  Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reporting.. . . Collaborate Across Teams:.  Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality output.. . . Test & Iterate:.  Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement.. . Company Location: Canada.