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Senior Manager of Demand Generation at Rockstar. Rockstar is recruiting for a leading non-profit organization dedicated to equipping the next generation of Americans with the skills to communicate and collaborate across lines of difference. Our client partners with U.S. colleges and universities, providing co-curricular programming for students, professional development for faculty and staff, and strategic guidance to leadership. Co-founded by psychologist Jonathan Haidt, bestselling author of The Righteous Mind and The Anxious Generation, this organization is committed to fostering constructive dialogue at every level of the institution and creating the conditions for lasting organizational change.. About the Role. The organization is seeking a Senior Manager of Demand Generation to design and run the programs that fuel growth. Reporting to the Chief Growth Officer, this individual will own the marketing funnel by leading paid campaigns, building email nurture programs, and optimizing CRM to drive measurable pipeline.. This is a hands-on builder role where the Senior Manager will transform existing activities, such as newsletters, webinars, conferences, and early paid/organic efforts, into a coordinated, data-driven system that generates leads and equips the Partnerships team with high-quality opportunities.. The Senior Manager will oversee agency support across content, web, and paid social, while directly leading lifecycle and email marketing campaigns. Over time, this person will help expand the digital strategy with the opportunity to grow into managing future specialists, contractors, or staff.. The ideal candidate is an experienced demand generation marketer who thrives in a startup-style environment, is comfortable working across multiple channels, and is excited to apply the latest AI and automation tools to accelerate impact.. Responsibilities / Outcomes (First 12–18 Months). Success in this role will be measured by growth in qualified opportunities generated from marketing. In the first 3–6 months, the Senior Manager will establish clear measurement capabilities and dashboards for key funnel metrics, ensuring the organization can track impact and refine strategy.. Build and optimize the demand generation engine. - Lead paid campaigns (LinkedIn, search, retargeting) to generate high-quality leads from target accounts.. - Design and launch email nurture programs that move prospects through the funnel and increase conversion.. - Amplify newsletters, webinars, white papers, and conferences by connecting them into coordinated multi-channel campaigns.. Strengthen lifecycle marketing and CRM. - Improve list enrichment, segmentation, and targeting to boost campaign performance.. - Streamline and professionalize nurture and follow-up campaigns, particularly for webinar, white paper downloads, and conference leads.. - Partner with Operations to optimize HubSpot workflows and reporting.. Professionalize marketing analytics and reporting. - Build dashboards and reporting for funnel metrics ($ qualified opportunities, MQLs, SQLs, conversion rates, ROI by channel).. - Integrate AI/automation into campaigns and workflows to reduce manual lift and accelerate experimentation.. - Conduct competitive landscape scans to inform messaging, campaign design, and positioning.. Partner across the organization. - Collaborate with Comms to maximize lead generation from webinars, events, and other thought leadership activities.. - Work closely with Partnerships to translate messaging into tailored campaigns that support outbound sales.. - Oversee agency partners for content and web, ensuring output is aligned with organizational goals.. Lay the foundation for future scale. - Manage a six-figure marketing budget, allocating resources to maximize ROI.. - Establish playbooks and processes that enable the organization to scale marketing capacity.. - Grow into leadership of future specialists, contractors, or staff.. Job Requirements. About You. - Demand Generation Expertise: Proven track record running full-funnel B2B marketing campaigns, ideally in education, nonprofit, or SaaS contexts. Skilled at mapping content to buyer stages.. - Hands-On Execution: Startup scrappiness; comfortable building strategy while also executing campaigns directly.. - Email Marketing & Nurture: Strong experience with lifecycle campaign design, nurturing leads through the funnel, and optimizing for conversion.. - Digital & Technical Fluency: Skilled with HubSpot, paid search and social, and campaign analytics. Familiar with AI tools and list enrichment platforms; comfortable partnering with ops support on marketing automation.. - Communication & Storytelling: Able to translate organizational positioning into compelling campaigns and collateral that engage prospects and support sales.. - Analytical Mindset: Adept at using data to prioritize, measure ROI, and refine strategy. Builds dashboards and tracks performance rigorously.. - Collaboration & Influence: Thrives in cross-functional settings; able to partner fluidly with Comms on positioning and Partnerships on pipeline.. - Mission Alignment: Excited about the organization’s role at the intersection of higher education, dialogue, and democracy. Brings humility and curiosity to sensitive issues.. Qualifications. - 6–8 years of experience in B2B marketing with a focus on demand generation and lifecycle/email nurture.. - Demonstrated success owning marketing channels that drive pipeline (email, paid, events, organic) in close partnership with sales/partnerships teams.. - Strong experience with HubSpot (or equivalent CRM/marketing automation platform) and ability to partner with ops to optimize workflows.. - Proficiency with analytics tools (Google Analytics or similar) and experience establishing dashboards and KPIs.. - Comfort with AI tools, automation, and enrichment platforms to optimize marketing workflows.. - Experience in a startup or scrappy environment strongly preferred, with the ability to drive execution independently while also shaping strategy.. - Exposure to or experience collaborating with comms, content marketing, or product marketing teams a plus.. Benefits. - Compensation — $115,000 - $135,000. - A Mission-Driven Culture — the organization practices what it preaches, so the work culture is characterized by intellectual humility, continuous improvement, and open-mindedness. - Remote-First — founded as a remote-first organization, and works hard to maintain a strong team culture across vast distances. - Unlimited PTO — as well as 13 company holidays. - Other Benefits — employer-supported health, vision and dental plans, subsidized parental leave, 3% 401k match, short- and long-term disability insurance, life and AD&D insurance, $1,000 annual professional development budget.. Company Location: United States.