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Sales Development Representative (SDR) at Pavago. Job Title: . Sales Development Representative (SDR). Position Type:. Full-Time, Remote. Working Hours:. U.S. client business hours (aligned with prospect time zones and outreach cadences). About the Role:. Our client is seeking an SDR / Outbound Outreach Specialist to build a pipeline by identifying, prospecting, and qualifying potential customers. This role is focused on outbound activities — researching accounts, personalizing outreach, engaging prospects through multiple channels, and booking qualified meetings for account executives. An SDR is often the first human interaction a prospect has with a company, making the role critical to both revenue growth and brand perception.. Responsibilities:. Prospecting & Research:. Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists.. Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case.. Outbound Outreach:. Execute 60–100 daily touchpoints across email, phone, LinkedIn, and video messages.. Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo.. Conduct 30–40 cold calls per day with clear scripts and objection-handling frameworks.. Campaign Management:. Build and test multi-step cadences (5–10 touchpoints over 10–15 days).. A/B test subject lines, CTAs, and call scripts for effectiveness.. Track and optimize reply rates, conversion rates, and booked meetings.. CRM & Data Management:. Log all activities in Salesforce, HubSpot, or Zoho.. Update lead and account records with accurate notes, stages, and outcomes.. Maintain pipeline hygiene by closing out stale leads and refreshing lists.. Collaboration:. Work with Account Executives to hand off qualified opportunities.. Align with marketing on lead quality, messaging, and campaign feedback.. Share insights from conversations to inform product and market strategy.. What Makes You a Perfect Fit:. Resilient and motivated by goals and KPIs.. Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn.. Curious researcher who tailors outreach based on industry and persona.. Process-driven yet adaptable — able to test, learn, and iterate quickly.. Required Experience & Skills (Minimum):. 1–2 years in SDR, BDR, or outbound lead generation roles.. Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo).. Experience making cold calls and managing outbound campaigns.. Familiarity with CRM systems (Salesforce, HubSpot, Zoho).. Ideal Experience & Skills:. 2–4 years outbound SDR experience with consistent quota attainment.. Knowledge of B2B SaaS, marketing services, or professional services sales cycles.. Familiarity with sales methodologies (SPIN, MEDDIC, Challenger, Sandler).. Experience generating pipeline for enterprise or mid-market accounts.. What Does a Typical Day Look Like?. An SDR’s day revolves around building pipeline through consistent, targeted outbound outreach. You will:. Research and build lead lists in the morning, ensuring you have accurate contacts and context for outreach.. Launch multi-channel campaigns — sending emails, making cold calls, and connecting on LinkedIn.. Personalize messaging based on prospect industry, pain points, and persona.. Track metrics and refine outreach by monitoring open rates, reply rates, and booked meetings.. Update CRM records to keep data clean and opportunities moving through the funnel.. Collaborate with sales and marketing to ensure prospects are properly qualified and handoffs are smooth.. In essence: you are the engine that fills the pipeline, ensuring sales teams always have qualified opportunities to pursue.. Key Metrics for Success (KPIs):. 60–100 outbound touchpoints daily (email, phone, LinkedIn).. 15–20 meaningful conversations per week.. 8–12 qualified meetings booked per month (or target set by client).. CRM hygiene: 100% of activities logged accurately.. Consistent improvement in conversion metrics (open/reply rates, SQL conversion).. Interview Process:. Initial Phone Screen. Video Interview with Pavago Recruiter. Practical Task (e.g., draft a 3-step outbound email sequence for a sample persona). Client Interview. Offer & Background Verification. Company Location: Kenya.