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Director of Digital & Social Media - US Based Remote Opportunity at Common App. ABOUT US. Do you have a passion for higher education? Do you want to make a positive impact on the college admissions process? Our staff help to remove barriers and encourage students to forge their path to a better future. Common App is a national not-for-profit organization dedicated to the pursuit of access, equity, and integrity in the college admission process. Each year we support more than 1 million students, one-third of whom are first-generation, as they apply to our more than 1100 diverse member colleges & universities using the Common App's free online application. . If you are an experienced social media professional and want to be part of a mission-driven non-profit that uses innovative technology to advance the college admission process, Common App may be a great match for you. Common App is currently searching for a Director of Digital & Social Media. . RESPONSIBILITIES. As a member of the Communications team, the Director of Digital & Social Media drives a strategic, mission-driven, data-informed digital presence that elevates Common App’s brand visibility, audience engagement, and leadership role in the higher education landscape. They oversee website strategy, social media channels, strategic content development, search engine optimization (SEO), paid social, digital campaigns, and performance analysis.. Reporting to the SVP of Communications & Marketing, the Director leads a small team of Digital and Social Media Specialists and collaborates closely with partners across the organization, including Product Strategy and Constituent Engagement. They will provide visionary leadership with expertise in audience segmentation, digital marketing innovation, data analysis, and social media engagement. The Director will ensure that digital and social strategies clearly advance the organization’s overall strategic priorities.. QUALIFICATIONS. This role requires:. . Candidates must live in the United States.. . Willingness to travel to attend twice annual Common App Retreat.. . Bachelor’s degree in Marketing, Communications, or Business.. . 8-10 years of experience in strategic communications or marketing; or an equivalent combination of education and experience.. . 6-8 years of experience leading high-performing teams.. . Proficiency with backend advertising platforms (Meta Ad Manager, LinkedIn Ad. . Manager, TikTok Ad Manager), with the ability to set up, manage, and optimize paid campaigns directly.. . A deep knowledge of trends in digital and social media, including unique channel uses, content types, and audience preferences.. . Proven ability to drive measurable improvements in digital and social media platforms.. . Ability to lead, motivate, and manage a team effectively.. . Ability to track, analyze, and interpret social media data to inform decision-making.. . Ability to develop engaging and innovative content that resonates with target audiences.. . Knowledge of social media advertising platforms, campaign planning, and optimization techniques.. . Ability to exercise initiative, independent judgment, and advanced project management skills in a wide range of work situations often involving highly sensitive and confidential information in a dynamic and fast-paced environment.. . Solution-centered problem-solver with exceptional verbal and written communication skills and the ability to analyze and synthesize complex data and information succinctly.. . Effective team player who can work collaboratively, meet challenges, and advance the organization's mission.. . Able to anticipate potential problems and obstacles and work collaboratively to address and remove barriers to success.. . Positive, collaborative, professional demeanor at all times with strong relationship-building skills, tact, and diplomacy.. . High degree of emotional intelligence and interpersonal skills.. . Reliably meets deadlines, delivers results, and focuses efforts on meeting or exceeding expectations.. . A good sense of humor, and a willingness to embrace a fast-paced, entrepreneurial environment.. . The ideal candidate will possess:. . Advanced degree. . Knowledge of the higher education admissions landscape. . . PAY RANGE. $135,000 - $140,000. Company Location: United States.