Content Marketing Manager - Work from home at Twoconnect. Join a well-established Australian construction services business as a Content Manager, driving lead generation through compelling content, social media, and email campaigns. This role suits a creative and strategic marketer who enjoys storytelling, collaboration with on-ground teams, and turning projects into high-performing digital content—all within a supportive, fully remote environment.. Content Strategy & Creation. Develop, plan, and execute monthly content calendars aligned with business priorities, seasonal trends, and marketing campaigns. . Create and publish content across LinkedIn, Instagram, Facebook, blogs, and EDMs, repurposing blogs into email snippets for campaigns. . Write, edit, and produce high-quality blogs that educate residential and commercial clients on painting services, trends, and project insights. . Collaborate with painters, project managers, leadership, and designers to produce engaging storytelling, visual content, and project showcases. . Assist in designing visual assets including graphics, before-and-after project highlights, and campaign visuals. . Support SEO strategy with keyword-driven, well-structured blog content. . Marketing Performance & Lead Generation. Manage and optimise weekly email campaigns using Mailchimp or similar platforms, including audience segmentation, scheduling, and engagement tracking. . Publish and monitor social media content to maintain consistent brand presence, respond to engagement, and drive leads. . Optimise marketing funnels, including awareness, engagement, lead capture, and conversion. . Generate automated lead flows across email, website, and social platforms. . Analyse campaign performance and adjust content strategy to maximise reach, engagement, and lead generation. . Coordinate paid and organic campaigns to increase inbound leads. . Maintain a library of marketing materials, case studies, and visual assets. . Provide creative input and support for campaigns, ensuring continuous improvement of brand storytelling and content quality.. Bachelor’s degree in Marketing, Communications, Design, or a related field. . Minimum of 3+ years’ experience in content management, digital marketing, or social media roles. . Strong writing skills across blogs, EDMs, social posts, and project-based content. . Experience with Mailchimp or similar email marketing platforms for campaign management and automation. . Proven ability to plan, schedule, and execute monthly content calendars. . Demonstrated ability to optimise marketing funnels and drive automated lead generation. . Experience managing LinkedIn, Instagram, and Facebook for business. . Working knowledge of SEO principles and content-led ranking strategies. . Ability to collaborate with designers, creatives, and operational teams to produce high-quality content. . Design proficiency in Canva, Photoshop, or similar tools is highly desirable. . A strong portfolio showcasing blogs, EDMs, social campaigns, or marketing assets. . Highly organised with strong attention to detail and the ability to manage multiple campaigns simultaneously.. Company Location: Philippines.
Content Marketing Manager - Work from home at Twoconnect