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VP of Amazon Growth at Freebird. Freebird is a fast-growing, founder-led consumer brand redefining grooming for people who shave their heads—and beyond. We’ve built a . 9-figure revenue engine. powered by performance marketing, product innovation, and a passionate customer base of over 1 million. Our Amazon channel is already one of our most profitable and highest-volume platforms, driven by DTC halo effects, sharp execution, and top-tier advertising.. Now, we're ready for the next leap: . doubling our monthly 7-figure Amazon revenue. , expanding our product footprint, defending our category dominance, and unlocking cross-channel synergy. We’re hiring a . VP of Amazon Growth. to lead that charge.. 🎯 . Mission. . Own, scale, and protect Freebird’s Amazon channel—transforming it into a category-dominating profit engine. This role will operate as the . General Manager of Amazon. , responsible for full P&L ownership, strategic growth, marketplace optimization, team leadership, and cross-functional execution.. 💼 . Key Responsibilities. . 📈 . 1. Revenue Growth & P&L Ownership. . . Drive aggressive revenue growth while protecting contribution margin . . Build and execute the channel’s short- and long-term strategic roadmap . . Define, measure, and deliver on channel KPIs (revenue, BSR rank, Buy Box %, review volume, margin) . . Build systems and infrastructure to scale internationally over time . . 💰 . 2. Amazon Advertising & Media Engine. . . Own and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP . . Launch and scale offensive and defensive keyword strategies (TOS, conquesting, branded defense) . . Manage ad performance across ASINs by funnel stage and profit target . . Use Search Query Reports, Brand Analytics, and ranking data to drive visibility and intent . . 🌐 . 3. External Traffic & Off-Amazon Growth. . . Deploy high-performing Meta/TikTok creatives using Amazon Attribution . . Build creator/influencer flywheel programs tied to Amazon storefronts and bundles . . Leverage the Brand Referral Bonus to amplify traffic and ranking impact . . Drive hybrid DTC-to-Amazon funnel strategies and track halo effects . . 🛒 . 4. Listing, PDP & Conversion Rate Optimization. . . Lead world-class listing strategy: titles, bullets, A+ content, imagery, videos, SEO . . Own testing and iteration roadmap via Manage Your Experiments (titles, images, A+) . . Implement high-converting bundles, comparison charts, and parent/child ASIN strategies . . Ensure mobile-first PDP performance and review-conversion design standards . . 🧠 . 5. Review Strategy, Ranking & Category Dominance. . . Own and scale review generation engines (Vine, inserts, DTC post-purchase, etc.) . . Monitor and defend organic rank across hero and long-tail keywords . . Lead efforts to reclaim and defend top BSR positions . . Reverse engineer competitor tactics (review velocity, price cycling, fake ASINs) and counter . . 🛡 . 6. Brand Protection, Compliance & Listing Defense. . . Own Buy Box win rate, account health, and listing uptime (target: 98–100%) . . Lead emergency SOPs for suppression, suspensions, merges, hijackers . . Use Brand Registry, Transparency, and Project Zero to protect listings/IP . . Build internal “Amazon SWAT” function for rapid issue detection & response . . 🧩 . 7. Product & Catalog Expansion. . . Build and execute ASIN launch strategy (new kits, variations, accessories, replenishment) . . Coordinate with Product, Ops, and Creative teams for pre-launch and launch blitz . . Maximize AOV and LTV through Subscribe & Save, bundling, and merchandising . . Leverage “frequently bought together,” storefront navigation, and FBA for velocity . . 👥 . 8. Team, Vendors & Cross-Functional Collaboration. . . Build and manage a high-performing Amazon team (PPC, SEO/listings, creative, ops) . . Lead external agency/vendor partners with performance accountability . . Collaborate across DTC, Ops, Product, Finance, and Creative to align growth goals . . Act as the internal Amazon GM and thought partner to executive leadership . . 📊 . What Success Looks Like. . . Double Amazon revenue within 12–18 months while maintaining or improving margin . . Rank top 1–3 for all hero keywords and maintain top subcategory BSR . . Maintain 98%+ Buy Box ownership and <1 day unplanned downtime/quarter . . Generate 500+ new reviews/month and raise rating to 4.6+ . . Build the “Amazon OS” — repeatable, scalable infrastructure for growth and defense . . . 6–10+ years scaling . 3P Amazon. channels (ideally $25M+ revenue range) . . Hands-on operator who’s built and owned an Amazon business P&L . . Deep Amazon Ads experience (SP, SB, DSP) and optimization expertise . . Familiar with brand defense, gray/black-hat tactics, variation manipulation, and enforcement . . Experienced in launching new products, running promotions, and managing off-Amazon traffic. . Proven leader with the ability to hire, manage, and mentor a channel-specific team. . 🌟 . Bonus Points. . . Experience defending against aggressive Amazon-native (China-based) competitors . . Past success building creator/affiliate traffic engines tied to Amazon performance . . Knows how to work alongside a strong DTC engine for cross-channel synergy . . Built internal war rooms, dashboards, and intelligence systems for Amazon. . Company Location: United States.