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Direct-Response Copywriter (Growth & Landing Pages) at Freebird. Freebird is one of the fastest-growing DTC brands in grooming and self-care, built on bold creative, high-performing funnels, and relentless experimentation. We’ve scaled into a nine-figure business by testing everything — ads, funnels, offers, landing pages — and doubling down on what works.. We’re now looking for a . Direct-Response Copywriter. to join our Growth team. This isn’t about writing one perfect landing page. It’s about . constantly researching, testing, and iterating copy, messaging, structure, and offers. to beat the control and unlock meaningful lifts in conversion, AOV, and revenue.. What You’ll Do. Research & Experimentation. . Constantly research customer insights from reviews, ad comments, surveys, competitor funnels, Reddit threads, and customer interviews. . . Collaborate with the Growth, CRO, and Creative teams to generate . test ideas. for messaging, structure, style, and offers. . . Treat every landing page or funnel as a . hypothesis to beat the control. , not a finished product. . . Landing Pages & Funnels. . Write and iterate copy for . high-converting landing pages and funnels. , including: . . . Sales pages . . Advertorials . . Listicles . . Hybrid PDPs . . Quizzes . . Upsells/cross-sells & checkout flows . . . Work hand-in-hand with the Growth LP Designer and CRO Strategist to test . different styles, structures, and flows. — from short punchy advertorials to long-form persuasion pieces. . . Offers & Conversion Strategy. . Partner with the team to frame, test, and refine . irresistible offers. (bundles, subscriptions, guarantees, urgency). . . Write multiple variations of headlines, hooks, and CTAs designed for . rapid testing. . . . Balance direct-response copywriting with brand voice and premium feel. . . Growth Path (Future Scope). . While your core focus will be on . eCom/CRO/growth funnels and landing pages. , over time you may expand into a broader . Lead Copywriter. role supporting: . . . Retention (email/SMS flows & campaigns) . . Paid creative (ad hooks, scripts, headlines) . . Brand & product messaging . . Amazon/eMarketplace content . . Establishing copy best practices across the org . . . . 4+ years writing . direct-response copy. for DTC/eCommerce brands or agencies. . . Portfolio of . landing pages/funnels. with examples like advertorials, listicles, sales pages, quizzes, or upsells. . . Proven record of driving . conversion lifts. through copy testing. . . Experience collaborating with designers, CRO strategists, and media buyers. . . Deep knowledge of . conversion psychology, funnel flows, and offer positioning. . . . A “test everything” mentality — you don’t believe in perfect copy, only in finding . what works best. .. . Company Location: United States.