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Senior Head of Community for US DTC Company (Remote) at Paired. Paired . is a.  global staffing and recruiting agency.  that specializes in pairing remote work with top-tier talent!. We are . dedicated . to . connecting talented individuals.  with.  remarkable companies.  in need of their skills. Our goal is to create fulfilling job . opportunities for professionals around the world. .. Our . client . is building a. new standard in oral care,. focused on rebuilding, remineralizing, and promoting d long-term health. . They're not chasing trends. They're building belief. Community is central to that mission. . We’re looking for a . Senior Head of Community . who can transform our clients' audience into a movement — someone who deeply understands. brand narrative, reputation management,. and how to. elevate positioning t. hrough intentional messaging and engagement.. This is a senior leadership role for someone who has built communities at scale and knows how to refine — and when necessary, completely clean up — brand messaging.. Role Overview. The . Senior Head of Community . will own the . strategy. , . structure. , and . growth . of our clients' community ecosystem across . social. , . email. , . ambassadors. , . customer groups. , and . owned channels. .. You will . shape . how people . experience . the . brand . beyond transactions — building trust, advocacy, and long-term loyalty.. This role requires both . strategic . brand . thinking . and. hands-on leadership. . You must be comfortable stepping in to refine positioning, clarify messaging, and course-correct when needed.. What You’ll Own. 1. Community Strategy & Growth. Design and execute a comprehensive community strategy across platforms. Build engaged customer ecosystems (private groups, ambassador programs, etc.). Develop systems that turn customers into advocates. Increase retention, LTV, and brand affinity through community touchpoints. 2. Brand Messaging & Narrative Elevation. Refine and elevate our clients' brand messaging across community channels. Identify inconsistencies or dilution in messaging and correct them. Develop frameworks that unify voice across teams. Translate complex product science into empowering, community-first language. Lead brand clean-up initiatives when messaging needs to be repositioned. 3. Reputation & Trust Management. Monitor community sentiment and proactively address friction points. Create escalation processes for brand concerns or misunderstandings. Build transparent communication systems that increase trust. Shape how the brand responds in moments of tension or feedback. 4. . Ambassador & Advocacy Programs. Design and scale structured ambassador programs. Identify power users and elevate them into brand champions. Create feedback loops between community and product teams. Develop referral and advocacy initiatives tied to measurable growth. 5. Team & Systems Leadership. Build and manage the community team. Establish SOPs for engagement, moderation, messaging, and reporting. Collaborate closely with Social, Paid Media, CX, and Product. Implement reporting dashboards tied to retention and brand sentiment. 5+ years in community leadership roles (DTC or consumer brand preferred). Proven experience scaling engaged communities, not just growing followers. Strong brand strategist with a sharp instinct for positioning and tone. Experience cleaning up, refining, or repositioning brand messaging. Comfortable navigating brand pivots and leading narrative transitions. Deep understanding of loyalty, retention, and customer psychology. Highly organized, strategic, and systems-oriented. Bonus if you:. Have experience in health, wellness, or education-based brands. Have led ambassador or referral programs. Have worked directly with founders during brand evolution phases. What Success Looks Like. A loyal, engaged community that actively advocates for our client. Clear, consistent brand messaging across all community touchpoints. Increased retention, LTV, and referral-driven revenue. A structured ambassador engine generating organic growth. Strong brand sentiment and high trust within the audience. Why This Role Matters. Our client isn’t just selling products — they’re building belief around a new approach to oral health. Community is the bridge between awareness and trust.. This is an opportunity to shape how a category-defining brand is experienced at scale. Company Location: Ecuador.