
Director of Social Commerce (TikTok Shop & Creator Growth) at Freebird. Freebird is building the smoothest, fastest, and most effortless shaving experience on earth — and we’re just getting started. We’re a profitable DTC-first and soon-to-be omnichannel brand with 50,000+ 5-star reviews, obsessive customers, and an all-star team focused on unlocking our next wave of growth.. Now, we’re launching one of our biggest growth bets yet: . TikTok Shop + Creator-Led Affiliate Commerce.. We’re looking for a scrappy, strategic, performance-obsessed . Director of Social Commerce. to build and scale this channel from $0 to $1M+/month.. The Role. This is a rare chance to own and scale a top-priority growth channel with full leadership backing. You'll be responsible for building our TikTok Shop engine, recruiting and activating 500–1,000+ creators and affiliates, and turning short-form content into a revenue-generating flywheel. You’ll lead strategy, ops, and team-building to grow this into a major revenue channel for Freebird.. What You'll Do. 🚀 Launch & Scale TikTok Shop. . Own GMV, CAC, and contribution margin targets for TikTok Shop . . Build the playbook from scratch and optimize for speed, scale, and ROI . . Coordinate Spark Ads with paid team to boost winning content . . 👥 Build & Lead the Creator Affiliate Engine. . Recruit, onboard, and activate hundreds of TikTok creators and affiliates . . Create and manage a tiered affiliate system with commissions, bonuses, and performance unlocks . . Build a tight-knit community (Slack/Discord) with weekly updates, incentives, and content sharing . . 🎥 Drive Content & Creative Flywheel. . Oversee 100–500+ videos/week across creator network . . Identify top-performing content and amplify through Spark Ads . . Feed learnings into Paid Media and Creative Strategy teams . . 📈 Run Ops, Systems, and Performance. . Build backend systems for tracking, reporting, payouts, and product seeding . . Set up dashboards by creator, content, spend, and GMV . . Hire and manage offshore team to scale operations (e.g. outreach, sample shipping, reporting) . . . 3–6+ years in growth marketing, influencer/creator strategy, or affiliate marketing . . Deep understanding of TikTok Shop, creator marketing, and short-form video performance . . Proven experience recruiting and managing hundreds of creators . . Strong operator: organized, systems-driven, excellent at execution and scale . . Obsessed with numbers: CAC, ROAS, GMV, CVR, retention . . Clear communicator and natural community builder. . Bonus Points. . Experience running Spark Ads or TikTok Shop directly . . You've scaled an affiliate program or TikTok creator engine from scratch . . You’ve worked at a fast-growing DTC brand . . Rolodex of creators, affiliates, or past UGC partnerships. . Company Location: United States.