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Head of Product at Activate Talent. Position: Head of Product. Location: Remote (Global) - time zone overlap with the Netherlands required. Employment Type: Full-Time. Type of contract: Independent contractor . 🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️. About the Business:. This is a DTC e-commerce business selling hair tools primarily to women aged 65+. Today, . 90–95% of revenue comes from a single hero product. : a portable detangling/styling brush. Marketing and customer acquisition are strong; product depth is not.. The business now needs to move beyond dependence on one product and build a real, defensible product portfolio.. Scope of the role:. The Head of Product owns the product function end-to-end. This role is responsible for defining the product vision, identifying and validating new products, improving the existing hero product, and building a repeatable product development process.. The founders are strong marketers with limited product expertise. This role is expected to . lead the product function independently. , design the process, make informed decisions, and move quickly to test and iterate.. Responsibilities:. 1. Product Strategy & Vision. Define and own the product vision and multi-quarter roadmap for the hair tools portfolio. . Develop a deep understanding of the core customer (women 65+): pain points, hair routines, physical constraints, desires, and willingness to pay. . Analyze the competitive landscape across hair tools and adjacent categories to identify gaps and opportunities. . Identify product extensions or new product lines that align with the brand, audience, and marketing strengths. . 2. New Product Discovery & Development. Source and evaluate new product opportunities through suppliers, manufacturers, white-label options, or custom development. . Design and execute fast, lean validation loops, including: . Customer interviews and surveys . Concept tests and landing pages . Pre-launch waitlists . Small-batch test orders and limited launches . Define clear hypotheses and success metrics for each product experiment. . Work directly with manufacturers on samples, iterations, quality standards, and cost negotiations. . Manage the full product lifecycle from concept → test → launch → scale or kill. . 3. Existing Product Optimization. Own the performance and customer experience of the current hero product and future core products. . Analyze reviews, returns, support tickets, and NPS to identify product, packaging, or instruction improvements. . Propose and execute improvements to product specs, packaging, inserts, accessories, and bundles—especially with older customers in mind. . Collaborate with marketing to ensure positioning and messaging are grounded in real product insights. . 4. Data, Experimentation & Insights. Define and track product KPIs, including: . Product-level contribution margin . Repeat purchase rate . Product-specific AOV . Return and complaint rates . Review sentiment and test launch performance . Design and run structured experiments (A/B tests on offers, bundles, and variations). . Translate qualitative and quantitative data into clear decisions: scale, iterate, or kill. . 5. Cross-Functional Collaboration. Work closely with founders and marketing to ensure product strategy supports acquisition and retention. . Equip marketing with deep product knowledge, customer insights, and angles for high-performing creatives. . Collaborate with operations and logistics on inventory planning, lead times, and MOQs. . Coordinate with external partners as needed (designers, packaging specialists, agencies, freelancers).. 6. Process & Leadership. Design and implement a lightweight but robust product development process suitable for a fast-moving DTC business. . Introduce practical tools and workflows (roadmaps, backlogs, prioritization) without unnecessary bureaucracy. . Over time, build and lead a small product team as scale requires. . What Success Looks Like (First 6-12 Months):. A clear, prioritized product roadmap aligned with business goals. . Multiple new products identified, validated, and launched, with early traction from at least some. . Improved performance and customer satisfaction for the hero product. . A repeatable test-and-learn product process with clear decision criteria. . Founders have confidence in product direction and decision-making. . Requirements:. 4+ years in Product, Category, or Brand Management within: . DTC e-commerce . Consumer physical products . Beauty, haircare, personal care, or adjacent categories . Proven experience: . Launching consumer products from concept to market . Running lean product experiments . Making decisions based on data and customer insight . Experience working in fast-moving, small-to-mid-size companies. . Strong collaboration with marketing teams, especially performance marketing. . Skills & Competencies:. Strong customer insight skills (interviews, feedback synthesis). . Solid analytical ability (spreadsheets, cohorts, funnels, experiment analysis). . High bias for action and speed. . Structured and detail-oriented. . Clear communicator who can explain product trade-offs. . Comfortable owning decisions end-to-end and being accountable for outcomes. . Nice-to-have:. Experience with older or accessibility-focused customer segments. . Hair tools, beauty devices, or assistive products background. . Experience working with Asian manufacturers (e.g., China). . Familiarity with reviews, NPS, and feedback systems. . Exposure to performance marketing, CRO, or growth teams. . Traits That Fit the Culture:. Speed over perfection . Ownership mentality . Pragmatic problem-solving . Curiosity and empathy for older customers . Company Location: Philippines.